Logo kaʻa. E ʻimi i ka mōʻaukala a me ke ʻano o nā logo kaʻa kaʻa kaulana.

ʻO kēlā me kēia o mākou (ʻoiai inā he poʻe pā mākou o ka ʻoihana kaʻa a ʻaʻole paha) e hoʻokaʻawale i nā logo o nā hōʻailona kaʻa - ma ka liʻiliʻi loa nā mea kaulana loa. Eia naʻe, ʻehia ka nui o mākou i ʻike maoli i kā lākou moʻolelo? Inā mākou e nīnau i kēia nīnau ma kahi ʻaha kūkā nui, e hāʻule nui ka helu o nā lima i hāpai ʻia. He mea minamina, no ka mea, he moʻolelo ko kēlā me kēia kaʻa, a he moʻolelo hoihoi loa kekahi o lākou.

ʻO ka mea hea? E ʻike ma ka ʻatikala. E heluhelu a e aʻo hou aʻe ʻoe e pili ana i kāu mau kaʻa punahele punahele. Ma hope, e kaʻana like ʻoe me kāu mau hoaaloha aloha i nā kaʻa e like me ʻoe (a me mākou).

Logo Alfa Romeo - moʻolelo o ka hana ʻana

Inā mākou i hoʻonohonoho i kahi hoʻokūkū no nā logo kaʻa hoihoi loa, ʻaʻole i kanalua ʻo Alfa Romeo i lanakila i ka wahi mua. Kū koke ka logo o kēia brand mai ke kua o nā mea ʻē aʻe, a ʻokoʻa hoʻi i kekahi mea pohihihi.

Hōʻike ia i ke keʻa ʻulaʻula ma ke kua keʻokeʻo (hema) a me ka nahesa e paʻa ana i ke kanaka ma kona waha (ʻākau). No hea mai kēia pilina?

ʻAe, mahalo kēia i kekahi o nā limahana o ka hui - Romano Cattaneo. Ua ʻōlelo ka moʻolelo ua haku ʻo ia i ka logo Alfa i ke kali ʻana i ke kaʻaahi ma Piazza Castello station ma Milan. Ua hoʻoikaika ʻia ʻo Romano e ka hae o ke kūlanakauhale (keʻa ʻulaʻula) a me ke kapa pale o ka ʻohana Visconti (snake) nāna i hoʻomalu iā Milan i ka wā o ka Middle Ages.

ʻO ka mea e mahalo ai, ua nui nā kuhiakau e pili ana i ka hōʻailona o ke kapa. Hoʻopaʻapaʻa kekahi e ʻai ka nahesa i ke kanaka (ke ʻōlelo nei kekahi mau manaʻo he kanaka makua kēia, ʻo kekahi ... he keiki). A ʻōlelo kekahi poʻe ʻaʻole ʻai ka holoholona, ​​akā kuha aku i ke kanaka, he hōʻailona ia o ka hānau hou ʻana a me ka hoʻomaʻemaʻe.

Ua kūpaʻa ka poʻe Italia i ko lākou manaʻo, no ka mea, ʻaʻole i loli iki ka logo i nā makahiki.

ʻO ka logo Audi - ka moʻolelo o ka hōʻailona

"ʻEhā mau apo he mea kupanaha," i ʻōlelo ai nā mea pā o ka brand. ʻOiai ua pili kekahi o nā hōʻailona Audi i ka 'Olumepika (he ʻano like ka hōʻailona, ​​ma hope o nā mea a pau), aia kekahi moʻolelo ʻē aʻe ma hope o nā apo o nā kaʻa Kelemania.

ʻO wai nā mea?

E ʻike ʻoe i ka pane i kēia nīnau ma 1932. ʻO ia ka manawa i hui pū ai nā hui kaʻa ʻehā o ia manawa (Audi, DKW, Horch a me Wanderer) i Auto Union. He hopena ia i kahi pilikia hoʻokele waiwai i hoʻopaʻa ʻia i ka honua i ka manawa like. ʻO nā apo ʻehā i loko o ka hōʻailona hōʻailona i nā hui ʻehā i hui pū ʻia i ka hōʻailona Audi.

He moʻolelo hoihoi ko ka inoa "Audi".

Ua lawe ʻia mai ʻAukake Horch, nāna i hoʻokumu i ka hui automotive "August Horch & Cie". Eia naʻe, ma hope o kekahi manawa, ua hoʻoholo nā luna o ka hui e hoʻopau iā ia. ʻAʻole i haʻalele ʻo ʻAukake a hoʻokumu i kahi hui ʻē aʻe, kahi āna i makemake ai e kau inoa me kona inoa. ʻO ka mea pōʻino, ua ʻike ka ʻaha ʻaʻole hiki iā ia ke hoʻohana i ka inoa like, no laila ua unuhi ʻo ʻAukake i ka inoa i ka Latin. ʻO "Horch" ma ka'ōlelo Kelemāniaʻo ia hoʻi "e hoʻolohe",ʻo ia hoʻi "Audi" ma ka Latin.

Me he mea lā, mai ke keiki kāne ʻumi makahiki a ka mea nāna i hoʻokumu.

Logo BMW - ka mōʻaukala o ka hana ʻana

Hoʻopaʻa inoa ʻo BMW (German Bayerische Motoren Werke, a i ʻole Bavarian Motor Works) i kāna mau kaʻa me kahi hōʻailona i ʻike ʻia e nā mea a pau no nā makahiki he 90. ʻO ke kelepona polū a me ke keʻokeʻo, ka bezel ʻeleʻele a me ka huaʻōlelo "BMW" ʻo ia ka manaʻo he momi maoli mākou o ka ʻoihana kaʻa a hiki i kēia lā.

Akā, no hea mai kēia manaʻo logo kaʻa Bavarian?

ʻElua mau manaʻo e pili ana i kēia. ʻO ka mea mua (ʻoi aku ka maikaʻi i ʻike ʻia) ʻōlelo ʻo ia ka logotype e hōʻailona i ka propeller wili o kahi mokulele. He wehewehe koʻikoʻi i hāʻawi ʻia ua hoʻomaka ka hui ʻo Rapp-Motorenwerke a hana mua i nā ʻenekini aero.

Wahi a ka manaʻo ʻelua, ʻo ka pale bi-blue e hōʻike ana i ka hae o Bavaria, ʻo ia hoʻi kahi papa chessboard o kēia mau kala. Eia naʻe, ʻano hoʻopaʻapaʻa kēia ʻatikala.

No ke aha mai?

No ka mea, i ka wā i hana ʻia ai ka logo BMW, ua pāpā ke kānāwai kālepa Kelemania i ka hoʻohana ʻana i nā ʻaʻahu a i ʻole nā ​​hōʻailona aupuni ʻē aʻe. No laila, ʻōlelo nā ʻelele o ka hui Bavarian e hoʻohālike ana ka pale ʻelua kala i kahi propeller mokulele a ʻo ke ʻano like me ka hae Bavarian he "kūpono loa."

Citroen logo - ka moʻolelo o ka hōʻailona

E manaʻoʻiʻo paha ʻoe ua hāʻawi nui ʻo Polani i ke ʻano o ka hōʻailona o kēia hōʻailona kaʻa? Ua hana ʻia ka logo Citroen e ka mea nāna i hoʻokumu i ka hui, ʻo Andre Citroen, nona ka makuahine ʻo Polish.

Ua hele ʻo Andre iā ia iho i ka ʻāina ma ka Vistula, kahi i waena o nā mea ʻē aʻe. kipa i nā hale hana ma Łódź e hana ana i ka hana lole. Ua hoihoi koke ʻo ia i ka ʻenehana niho niho hale āna i ʻike ai ma laila. Ua hauʻoli nui ʻo ia no laila ua hoʻoholo ʻo ia e kūʻai i kahi patent.

I ka wā lōʻihi, hoʻomaikaʻi iki ʻo ia. Ma Polani, ua ʻike ʻo ia i nā mea hana lāʻau, no laila ua hoʻololi ʻo ia iā lākou i kahi mea ʻoi aku ka lōʻihi - ke kila.

Ua mahalo nui ʻo André i kēia ʻenehana no ka mea i ke koho ʻana i ka logo Citroen, loaʻa koke iā ia kahi manaʻo. ʻO nā leka "V" ʻelua i hoʻohuli ʻia āu e ʻike ai ma ka hōʻailona hōʻailona ka hōʻailona o nā niho ma luna o ka hale. ʻO ia ka mea a Andre i ʻike ai ma Polani.

I ka mana kumu, he melemele a he uliuli ka logo Citroen. A ma 1985 wale nō (ma hope o 64 mau makahiki) ua hoʻololi ʻo ia i kona kala i ke kālā a me ka ʻulaʻula, i ʻike ʻia i kēia lā.

Ferrari logo - moʻolelo a me ka manaʻo

ʻO ka lio ʻeleʻele ma ka ʻaoʻao melemele, he hōʻailona o ka moʻolelo kaʻa ʻItalia, ʻaʻohe malihini i kekahi. Eia naʻe, ʻaʻole ʻike ka poʻe a pau i ka moʻolelo o ka logo Ferrari mai ke Kaua Honua Mua.

Pehea ka pili ana o kekahi i kekahi? Ke unuhi nei mākou.

I ka wā o ke Kaua Honua Mua ma Italia, ua leo nui ka mea lele akamai ʻo Francesco Baracca. Ua kaulana ʻo ia ma ke ʻano he ace lani, ʻaʻohe ona lua i nā kaua lewa. ʻO ka mea pōʻino, ʻaʻole ʻo ia i ola e ʻike i ka hopena o ke kaua. Ua pana nā ʻenemi iā ia i ka lā 19 o Iune, 1918, ʻo ia hoʻi, i ka hopena o nā hakakā. Eia naʻe, ua hoʻohanohano ʻia ʻo ia ma ke ʻano he meʻe aupuni, a hoʻomanaʻo ka poʻe i ka hapa nui o nā kikoʻī - he lio ʻeleʻele, a Barakka i pena ai ma ka ʻaoʻao o kāna mea hakakā.

ʻAe, akā he aha ka pili o kēia me ka brand Ferrari? - ke nīnau nei ʻoe.

ʻAe, ua hui ʻo Enzo Ferrari, ka mea nāna i hoʻokumu i ka hui, me nā mākua o ka pilote i ka makahiki 1923. Mai ka makua kāne mai o ka mea i make, ua lohe ʻo ia e hoʻopili ʻo ia i ka hōʻailona o ka lio ʻeleʻele i kona mau kaʻa, no ka mea, e loaʻa iā ia ka pōmaikaʻi. Ua hahai ʻo Enzo i ka ʻōlelo aʻo. Ua hoʻohui au i kahi melemele wale nō i ke ʻano o ka pale a me nā leka "S" a me "F" (mai Scutria Ferrari, ke keʻena haʻuki o ka hui).

Ua loli iki ka logo i nā makahiki. Ma kahi o kahi pale, ua hana ʻia e like me ka ʻāpana ʻāpana me nā kala o ka hae Italia ma luna. A ua hoʻololi nā leka "S" a me "F" i ka inoa o ka brand.

ʻO ka moʻolelo o ka pilote i haʻi ʻia e Enzo Ferrari ponoʻī, no laila ʻaʻohe kumu o mākou e manaʻoʻiʻo ʻole ai. ʻO nā hōʻailona āpau ʻo ka lio ʻeleʻele i lawe mai i ka pōmaikaʻi i ka moʻolelo o ka ʻoihana kaʻa Italia.

FIAT logo - mōʻaukala o ka hana ʻana

Kiʻi na Ivan Radic / Wikimedia Commons / CC BY 2.0

ʻAʻole maopopo ka poʻe a pau ʻo ka inoa FIAT he acronym maoli no Fabbrica Italiana di Automobili Torino (Italian Automobile Plant in Turin). Ua hoʻokumu ʻia ka hui ma 1899. I ka manawa, ua kauoha kona mau luna i kahi hoʻolālā pepa gula-stamped me ka inoa ʻoihana piha ma ka ʻaoʻao hema hema.

ʻO ka hōʻailona like ka logo FIAT mua.

Eia naʻe, ʻelua makahiki ma hope mai, ua hoʻoholo ka hoʻokele o ka hui e hoʻohana i ka acronym FIAT ma kahi o ka inoa piha. I ka hoʻomaka ʻana, ua hui pū ʻia ka palapala me nā mea hoʻonaninani like ʻole, akā i ka wā lōʻihi, ua haʻalele ʻia lākou a hiki i ka hopena o ka waiho ʻana o ka palapala ma kahi ʻāpana kala a me ka palena.

Ua loli pinepine ke kala hope. ʻO ka hōʻailona gula mua i ukali ʻia e ka uliuli, a laila ʻalani, a laila uliuli hou. A mai ka makahiki 2006, ua hōʻike ʻo FIAT iā ia iho ma kahi ʻulaʻula.

ʻO ka palapala wale nō i noho like - me ka leka kumu "A" i ʻoki iki ʻia ma ka ʻaoʻao ʻākau.

ʻO ka mea e mahalo ai, i ka makahiki 1991 ua hoʻoholo ka hui e haʻalele loa i ka logo me ka pōkole o ka inoa ʻoihana no kahi papahana hou. ʻElima mau laina kala ʻōniʻoniʻo ma luna o kahi polū. Eia naʻe, ma hope o 8 mau makahiki, ua hoʻi ʻo ia i ka huaʻōlelo FIAT.

Hyundai logo - manaʻo a me ka mōʻaukala

Inā ʻoe e noʻonoʻo nei: "E kali i kahi minuke, he leka H slanted ʻo Hyundai i kāna logo, he aha ka mea kūikawā?"

Eia naʻe, ua hewa mākou a pau.

Wahi a ka wehewehe ʻana a ka hui, ʻo ka "H" ʻelua mau kānaka lulu lima. ʻO ka mea ma ka hema (tilting) hōʻailona i ka mea hana, ka mea ma ka'ākau (tilting) - ka mea kūʻai. ʻO ka mea a mākou i mālama ai i ka leka "H" e hōʻike maoli ana i ka pilina ma waena o ka hui a me ka mea hoʻokele.

ʻO wai ka mea i manaʻo, ʻeā?

Logo Mazda - moʻolelo a me ka hōʻailona

Ua hōʻoia ka poʻe Kepani ma Mazda i nā makahiki ʻaʻole hiki iā lākou ke hoʻoholo i kahi hōʻailona kikoʻī. He ʻokoʻa loa ka nānā ʻana o kēlā me kēia pāhana hou mai ka mua, ʻoiai ua hoʻomaka koke ka manaʻo nui.

ʻO ka hōʻailona Mazda mua (1934) he inoa hui i hoʻopaʻa ʻia. ʻO kekahi (mai 1936) ka leka "M", i hui pū ʻia e nā mea hoʻolālā me ke kapa o Hiroshima (ke kūlanakauhale kahi i hānau ai ka hui), ʻo ia hoʻi nā ʻēheu. ʻO ka mea hope i hōʻailona i ka wikiwiki a me ka agility.

Ua hoʻololi hou ʻia i ka makahiki 1959.

I ka ʻike ʻana o ka honua i ke kaʻa kaʻa kaʻa mua Mazda (ua hana nā Kepani ma mua i ka hana ʻana i nā mīkini mīkini a me nā kaʻa huila ʻekolu), ʻo ka palapala hoʻolālā "M" i kākau ʻia i loko o ka pōʻai i lilo i hōʻailona. I ka makahiki 1975, ua hoʻololi hou ka hui i kāna logo, i kēia manawa me ka "Mazda" piha i kahi hoʻolālā hou. Hoʻohana mau ʻo ia i kēia lā.

I ka makahiki 1991, ua hānau ʻia kekahi manaʻo. He ʻano daimana i loko o ka pōʻai, i manaʻo ʻia e hōʻailona i nā ʻēheu, ka lā a me ka pōʻai o ka mālamalama.

Ua hoʻohana ʻia nā manaʻo like e nā mea hoʻolālā i ka makahiki 1998, i ka wā i ʻike ʻia ai ka logo hope loa, kahi e hoʻohana ai ka hui a hiki i kēia lā. ʻO ka pōʻai, a ma loko nō hoʻi nā ʻēheu, e hōʻike ana i ka hoʻomohala ʻana a me ka hoʻoikaika ʻana no ka wā e hiki mai ana.

ʻO ka mea mahalo, ʻaʻole i puka mai ka inoa ʻo "Mazda". Mai Ahura Mazda mai, ke akua kahiko o ka maikaʻi, ka naʻauao a me ka naʻauao.

Logo Mercedes - mōʻaukala a me ka manaʻo

'Ōlelo nā mea nona ka Mercedes: "me kaʻole o ka hōkū,ʻaʻohe holo." ʻAʻole ia he mea kupanaha, no ka mea, ʻo nā kaʻa hanohano loa ke ʻano o ka brand German.

Akā, no hea mai ka hōkū i ka hōʻailona hui?

ʻO ka manaʻo no ia mea mai nā keiki a Gottlieb Daimler, ka mea nāna i hoʻokumu iā Daimler. Wahi a ka moʻolelo, he hōkū ia i pena ai ʻo Gottlieb ma luna o ka puka o kona hale ma kahi kāleka leka e hoʻolaha ana i ke kūlanakauhale ʻo Deutz (kahi āna i hana ai i kēlā manawa). Ma ke kua, ua kākau ʻo ia i kāna wahine i ka wā e kau ana kēlā hōkū ma ka puka o kāna hale hana ponoʻī.

ʻO nā lima ʻekolu o ka hōkū i manaʻo ʻia e hōʻailona i ka mana o ka ʻoihana e hiki mai ana ma ka ʻāina, ka ea a me ka wai.

I ka hopena, ʻaʻole i hoʻokō ʻo Gottlieb i ka manaʻo logo, akā ua hana kāna mau keikikāne. Hāʻawi lākou i ka manaʻo i ka papa o ka hui, a ua ʻae like lākou. Mahalo i kēia, mai ka makahiki 1909, ua kau inoa ʻia nā kaʻa Mercedes me kēia hōkū.

A pololei nō, no ka mea, ma mua o kēlā, ua loaʻa i ka logo o ka brand ka huaʻōlelo "Mercedes" i kahi kiʻi oval.

Peugeot logo - mōʻaukala a me ka hōʻailona

ʻO ka logo Peugeot kekahi o nā mea kahiko loa ma kēia papa inoa, e like me ka hui ponoʻī. Ua hoʻomaka kona moʻolelo i ka makahiki 1810, i ka wā i hoʻokumu ai ʻo Jean-Pierre Peugeot i kāna hale hana mīkini mua. I ka hoʻomaka, hana nui lākou i nā mea wili no ke kofe, ka paʻakai a me ka pepa. ʻAʻole hiki i kahi kokoke i 70 mau makahiki ma hope mai ka hoʻomaka ʻana o ka hui i ka hana mau i nā paikikala. A ʻo ka hoʻohui ʻana i nā kaʻa i kēia set ka manaʻo o Armand Peugeot, ka moʻopuna a ka mea hoʻokumu.

Ua pani ʻo Leo i kahi hui Farani mai ka makahiki 1847.

No ke aha he liona? He maʻalahi. Ua hoʻokumu ʻia ka hui ma Sochaux, a ʻo ka hōʻailona o ke kūlanakauhale ʻo kēia pōpoki hihiu. I loko o nā makahiki o kona ola ʻana, ua hoʻololi ʻia ka liona Peugeot i kona helehelena ma mua o hoʻokahi manawa, akā noho mau a hiki i kēia lā.

ʻO ka mea mahalo, ua hoʻolālā ʻia ka logo mua e ka mea kūʻai aku ʻo Justin Blazer. Ua hoʻohana ʻia ka liona i hōʻailona maikaʻi no ke kila i hana ʻia e ka hui.

Renault logo - mōʻaukala o ka hana ʻana

Ua hoʻokumu ʻia ka hui ma 1898 ma kahi kūlanakauhale liʻiliʻi kokoke i Paris e ʻekolu mau kaikunāne: Fernand, Louis a me Marcel Renault. No laila, ʻo ka hōʻailona mua o ka hui he medallion, nāna i lawe nā hua mua o nā mea ʻekolu.

Eia naʻe, i ka makahiki 1906, ua hoʻololi nā kaikunāne i ke kaʻa me ke kaʻa like ʻole. ʻO ka logo hou i manaʻo ʻia e hōʻike i ka hana a ka hui, ʻo ia hoʻi, ka hana ʻana i nā kaʻa.

I ka makahiki 1919 ua hoʻololi hou ʻia i ... he pahu. No hea mai kēia hoʻoholo? ʻAe, ua kaulana nā kaʻa Renault no ko lākou hilinaʻi ma ke kahua kaua a hāʻawi i ka lanakila ma ka Hikina Hikina. Ua makemake paha ka hui e hoʻohana i kēia kūlana a hoʻololi iā ia i hoʻolaha maikaʻi.

I ka makahiki 1923, ua hoʻololi hou ʻia. ʻO ka logo ma ke ʻano o nā kaha ʻeleʻele i hoʻopaʻa ʻia i loko o ka pōʻai a me nā huaʻōlelo "Renault" i waenakonu. No laila, ke kamaʻilio nei mākou e pili ana i kahi grill puni, maʻamau no nā kaʻa o kēia brand.

ʻAʻole hiki i ka makahiki 1925 i ʻike ʻia ke daimana maʻa. Ua hoʻololi ʻo ia i nā loli cosmetic ma kahi o 100 mau makahiki, akā ua hoʻomau ʻia me ka brand a hiki i kēia lā.

Skoda logo - mōʻaukala a me ka manaʻo

ʻO nā moʻolelo Skoda mua i hoʻi i ka makahiki 1869. A laila kūʻai mai ʻo Emil Skoda i hale hana metala a me nā mea kaua mai kahi keonimana i kapa ʻia ʻo Count Waldstein. Akā naʻe,ʻaʻole i hoʻokokoke ka hui i ka hanaʻana i nā kaʻa no ka manawa lōʻihi. ʻAʻole hiki i ka makahiki 1925 i hui pū me Laurin & Klement (kahi mea kanu kaʻa ʻē aʻe) ua hoʻomaka ʻo Skoda i ka hana ʻana i nā kaʻa.

I ka makahiki 1926, ua ʻike ʻia nā logo ʻelua ʻoihana. ʻO ka mua, he huaʻōlelo i kālai ʻia ʻo "Skoda" ma ka ʻaoʻao polū me kahi palena lau bay (e like me ka logo Ford), a ʻo ka lua (ʻulaʻula āpau) ʻo ia ka ʻaoʻao o kahi India i loko o ka plume a me kahi pua ma ka palena pōʻai. . .

E like me kāu i manaʻo ai, ʻoi aku ka maikaʻi o ka hoʻāʻo ʻana o ka manawa ma muli o ka hoʻohana ʻana o Skoda ia mau mea a hiki i kēia lā. I loko o nā makahiki, ua loli wale ka hoʻolālā kiʻi.

Ke kū nei ka nīnau: no hea mai ka manaʻo o ia ʻano hōʻailona ʻē? No ke aha he Inia me ka pua?

Ua pili kona kumu me ka huakaʻi a Emil Skoda i ʻAmelika. Me he mea lā, he ʻĪnia kona alakaʻi i kēlā manawa, a ua hoʻomanaʻo ʻo Emil iā ia iho i kāna huakaʻi me ke kiʻi o kahi ʻInikini i loko o ka plume, āna i kau ai ma kāna keʻena. Ma hope o ka make ʻana o ka mea nāna i hoʻokumu iā Skoda, ua ʻike ʻia nā kiʻi like ma nā keʻena o nā luna ʻē aʻe.

Ua manaʻo paha kekahi o lākou e hoʻohana i ke kaʻaahi i hōʻailona no nā kaʻa. ʻO wai kēlā? ʻAʻole ʻike ʻia.

Logo Subaru - manaʻo a me ka mōʻaukala

Kiʻi Solomon203 / Wikimedia Commons / CC BY-SA 4.0

Inā ʻoe i manaʻo e hōʻailona nā hōkū ma ka logo Subaru i ka maikaʻi, ua hewa ʻoe. ʻElua mau hana o kēia peʻa:

• inoa inoa,
• hui ʻia nā hui i loko o Fuji Heavy Industries.

Ua wehewehe mua mākou i ka mea e hana nei.

ʻO ka huaʻōlelo "subaru" ma ka unuhi ʻana mai ka ʻōlelo Kepanī ʻo ia hoʻi "united" a i ʻole "Pleiades", ʻo ia hoʻi ka inoa o kekahi o nā hōkū o ka lewa. No laila, ua hoʻoholo nā mea hana e hōʻike ʻia kēlā me kēia hui hui ʻeono e kahi hōkū.

I nā makahiki, ua hoʻololi iki ka logo i kāna hoʻolālā, akā mau ka manaʻo nui.

Logo Toyota - ke ano a me ke kumu

I ka hihia o Toyota, ua loli pinepine ka logo. Ua loaʻa i nā kaʻa mua kahi hōʻailona me ka inoa Latin o ka hui. A laila kapa ʻia ʻo Toyota ʻo Toyoda (ma ka inoa o ka mea nona).

ʻO kahi mea hoihoi: ʻo ka hoʻololi ʻana o hoʻokahi leka i ka inoa o ka hui e pili ana i nā hōʻailona, ​​​​he mea nui loa ia no ka poʻe Kepanī. Ua kākau ʻia ka huaʻōlelo "Toyoda" ma ka ʻōlelo Kepani me 10 paʻi, ʻoiai ʻo "Toyota" ʻewalu wale nō. Wahi a ka poʻe Kepanī, ʻo ka helu ʻewalu ka hōʻailona o ka hauʻoli a me ka pōmaikaʻi.

Akā hoʻi i ka logo.

ʻAʻole i ʻike ʻia nā ovals a mākou i ʻike ai i kēia lā a hiki i 1989. ʻAʻole i hōʻike mua ka ʻoihana i ko lākou manaʻo, no laila ua hāʻawi nā mea kūʻai aku i kekahi mau hypotheses. Aia lākou ma ʻaneʻi:

• ʻO nā ovals intersecting e hōʻailona i ka hilinaʻi ma waena o ka hui a me ka mea kūʻai aku, hoʻohālikelike i nā puʻuwai i hui pū ʻia i hoʻokahi;
• ʻO ka hōʻailona ka hōʻailona i ka mīkini kalapona a me ke kaula i hoʻopaʻa ʻia i loko o ia mea, e pili ana i ka wā i hala o ka hui i ka wā e hana ai i nā textiles;
• ʻO ka hōʻailona e hōʻike ana i ka honua a me ka huila hoʻokele, e hāʻawi ana i ka hana honua o nā kaʻa kiʻekiʻe;
• ʻo "T" wale nō, ʻo ia ka leka mua o ka inoa o ka hui.

No ka inoa o ka hui, hiki iā ʻoe ke ʻike i nā leka āpau i ka logo Toyota. Eia nō naʻe, ʻaʻole maopopo mākou inā ʻo ia ka manaʻo o nā mea hana a i ʻole nā ​​​​mea aloha o ka brand i ʻike iā lākou ma laila.

ʻO ke ʻano a me ka mōʻaukala o ka logo Volkswagen

ʻO Volkswagen kekahi o kēlā mau hui i loli ʻole i kāna logo. ʻO nā leka "V" (mai ka German "Volk" ʻo ia hoʻi ka lāhui) a me "W" (mai ka German "Wagen" ʻo ia hoʻi ke kaʻa) e hōʻike ana i ka brand mai ka hoʻomaka. I nā makahiki, ua loaʻa iā lākou kahi hiʻohiʻona hou.

ʻO ka ʻokoʻa koʻikoʻi wale nō i ka logo i ʻike ʻia i ka hoʻomaka ʻana o ka noho ʻana o ka brand.

ʻO ia ka manawa i kauoha ai ʻo Adolf Hitler iā Ferdinand Porsche e hana i kahi "kaʻa kanaka" makaʻu (ʻo ia hoʻi ʻo Volkswagen). Pono e hoʻokipa i ʻehā mau kānaka a ʻoi aku ka nui o 1000 mau māka. No laila, makemake ʻo Hitler e wehe i ke alahao, ʻaʻole i hoʻohana hou ʻia no ka lawe ʻana i nā mea holo.

Mai ka wā i hoʻomaka ai ʻo Volkswagen i ke ola me ka makemake o Adolf Hitler, ʻike ʻia kēia ma kāna logo. No laila, ua like ka brand pre-war o ka brand i kahi swastika me nā leka "VW" i waenakonu.

Ma hope o ke kaua, ua hoʻopau ka hui i nā "mea hoʻonani" hoʻopaʻapaʻa mai ka logo.

Volvo logo - moʻolelo a me ka hōʻailona

ʻO Volvo kekahi hui i hoʻomaka me kahi mea ʻē aʻe ma mua o nā kaʻa. ʻOiai ma mua o ka lawe ʻia ʻana o ka inoa ʻo "Volvo", ua ʻike ʻia ʻo ia ʻo SKF a ua komo i ka hana ʻana i nā bearings.

ʻO ia kekahi o nā mea hana nui loa o nā bearings no ka ʻoihana ma ka honua, a ua hana pū kekahi i nā pahu pahu, nā kaʻa a me nā kaʻa maʻalahi. I ka makahiki 1927 wale nō i ha'alele ai ke ka'a mua i ka laina hui. ʻAʻole i hiki mai kēia me ka ʻole o nā limahana o Assar Gabrielsson a me Gustaf Larson, nāna i hōʻoia i ka hoʻokele SFK e komo i ka ʻoihana kaʻa.

Ua ʻike ʻia ka logo i ʻike ʻia i kēia lā ma ke kaʻa mua o ka brand.

ʻO ka pōʻai me ka pua e kuhikuhi ana i ka hikina hikina e pili ana i ka hōʻailona kemika no ka hao, i kaulana loa i nā Swedes. Eia kekahi, ua hoʻohana ka poʻe Roma kahiko i ka hōʻailona like e koho i ke akua o ke kaua - ʻo Mars (ʻo ia ke kumu e hoʻopili ai mākou i kēia peʻa me ke kāne a hiki i kēia lā).

ʻO ka hopena, ua hāʻule ʻo Volvo i ka ikaika a me ke kila i kaulana mua ʻia ʻo Suedena i ka hāʻule hoʻokahi.

ʻO ka mea e mahalo ai, ʻo ke kaha diagonal e hoʻopiha ai i ka logo i pono i ka hoʻomaka e mālama i ka hōʻailona ma kahi. I ka hala ʻana o ka manawa, ua lilo ia i mea nui loa, akā haʻalele nā ​​Swedes iā ia i mea hoʻonani.

ʻAʻole i puka mai ka inoa ponoʻī. Ua apono ka Papa FGC ia no na kumu elua. ʻO ka mea mua, ʻo ka huaʻōlelo "volvo" ma ka Latin ʻo ia ka "I roll", i hōʻike maikaʻi ʻia i ke ʻano o ka hui i kēlā manawa (bearings, etc.). ʻO ka lua, ua maʻalahi ka inoa ʻo Volvo e haʻi a paʻa.

Loaʻa i nā logo kaʻa kā lākou mea huna

E like me kāu e ʻike ai, ua hōʻea mai nā mana āpau i luna me kahi manaʻo logo i kahi ala kūʻokoʻa. He moʻolelo hilahila kekahi (no ka laʻana, Volkswagen), nā mea ʻē aʻe - ma ke ʻano (e laʻa, Ferrari), akā heluhelu mākou me ka hoihoi e pili ana iā lākou āpau me ka ʻole. Manaʻo wau he aha nā mea ʻē aʻe i hūnā ʻia ma hope o nā hui kaʻa a mākou i ʻike ai, inā ʻoe e ʻimi i kā lākou moʻolelo i hala?