Ua ʻae ʻo ke akua ʻo Monaro he mea ko Holden e piʻi ai
Ua ʻōlelo ʻo Mike Simcoe, ʻo ka luʻi a Holden ʻo ka loaʻa hou ʻana o ka kaulana ma Australia, akā e kōkua ka nui o nā huahana.
He nui ka hana a Holden no ka hoʻihoʻi hou ʻana i kona kūlana ma ka mākeke Australia, akā e hoʻomau ʻo ia i ke koho ʻana i nā hiʻohiʻona mai ka General Motors 'extensive international design portfolio e hana i kāna laina huahana kūʻokoʻa, wahi a GM hope pelekikena o ka honua hoʻolālā. Mike Simko.
Ma ke kamaʻilio ʻana ma ka hale ʻo Cadillac ma New York Auto Show i ka pule i hala aku nei, ua ʻae ʻo Mr. Simcoe - he Australian kaulana ʻo Holden Monaro's chief design - e kū ana ʻo Holden i nā pilikia i ka wā e hiki mai ana, akā ua hilinaʻi ʻo ia e hiki iā ia ke hoʻopaʻa i nā mea kūʻai aku ma ka huki ʻana iā lākou. ma hope o ka huila o kā lākou huahana hou.
"He mauna ka makou e pii ai," wahi ana. "A ʻo ke ala wale nō e hana ai ʻo ia ka hoʻohuli ʻana i ka poʻe e hoʻi mai e nānā i ka huahana. Hiki iā ʻoe ke hana i nā mea āu e makemake ai, akā me ka ʻole o ka huahana a me nā loafers i ke kula a me ka ʻike ʻole, e pōʻino mau ia.
Wahi a Mr. Simcoe, nui ka poʻe Australia i kuhi hewa e haʻalele ana ʻo Holden i ka mākeke Australia ma hope o ka pani ʻana o ka hana kūloko i ʻOkakopa i ka makahiki i hala.
"Manaʻo wau no kekahi kumu ka manaʻo o ka mākeke e hele ana ʻo Holden i ka ʻoihana," wahi āna.
Ke hana nei ka brand Lion i kahi hoʻoponopono nui, me 24 mau hiʻohiʻona hou e hoʻokuʻu ʻia e 2020.
"Ua lilo ka hoʻolaha pani ʻana i 'hōʻailona e haʻalele ana i ka ʻāina' a maopopo loa aia kahi backlash nui. Hoka ka poʻe. ʻO ka inoa Holden ka inoa o nā kaʻa a me nā kaʻa kaʻa ma Australia.
"I ka wā e hoʻomaka ai ʻoukou e kamaʻilio e pili ana i nā kaʻa a i ʻole nā mea hōʻailona, ʻaʻole ʻoe e lohe e pili ana iā Toyota a i ʻole Ford. Lohe mau ʻoe iā Holden. Inā loaʻa kahi ʻōlelo maʻamau i ka ʻoihana automotive, ʻo ia ʻo Holden. He aha ka maikaʻi a me ka hewa. Manaʻo ʻoe e noʻonoʻo iā Holden, noʻonoʻo ka poʻe e pili ana iā Holden, akā i kekahi manawa ke hana ʻia i loko o kahi pōʻaiapili maikaʻi ʻole. "
Ke hoʻopau nei ka brand Lion i kāna mau huahana me nā hiʻohiʻona hou i hoʻokuʻu ʻia e 24 a ke nānā nei hoʻi i ka hoʻomaikaʻi ʻana i ka lawelawe mea kūʻai aku a me nā papahana ma hope o ke kūʻai aku.
ʻO ka mahina i hala aku nei ka hoʻomaka ʻana o ka Commodore hou o Opel, akā e huli ʻo Holden i ka ʻāpana SUV e loaʻa hou nā kūʻai nalowale ma muli o ka make ʻana o ka sedan nui i hana ʻia e Australian.
ʻO nā hiʻohiʻona e like me ka Equinox i hana ʻia i waena o Mekiko a me ka SUV nui Acadia i hana ʻia e US e hoʻonohonoho ʻia e hana i ka hana paʻakikī no Holden no ka lilo ʻana o SUV i kaulana i nā mea kūʻai.
Hōʻike ʻia ka lineup o kēia manawa e kekahi mau ʻoihana GM, ʻo ia hoʻi ʻo GMC ma US, Chevrolet ma Thailand, ʻAmelika ʻAmelika a me South Korea, a me Opel i Kelemānia, ʻo ia hoʻi he paʻakikī ka hoʻokō ʻana i kahi ʻōlelo hoʻolālā maʻamau.
Ua ʻōlelo ʻo Mr. Simko, ʻoiai he mea koʻikoʻi ke kumumanaʻo hoʻolālā hoʻohui, ʻo nā pōmaikaʻi o ke koho ʻana i nā hiʻohiʻona maikaʻi loa mai kahi waihona ākea ka mea e pono ai ka brand.
"Manaʻo wau ʻo ka mea maikaʻi no Holden ma ke ʻano he hiki iā ia ke koho, nānā ʻo ia i nā hōʻailona āpau a hiki iā ia ke koho i kāna mea makemake," wahi āna.
"E loaʻa kekahi ʻano o ka brand ponoʻī i ka lumi hōʻike. Akā, he hui ia o nā kaʻa like ʻole.
Ua hoʻomaopopo ʻo ia ʻaʻole i loaʻa iā Holden kekahi mau hōʻailona, e like me US luxury brand Cadillac.
Ke kūʻai aku nei ʻo GM i kāna mau ʻEulopa Opel a me Vauxhall i ka French PSA Group, pono ʻo Holden e hoʻoholo i kahi e makemake ai ʻo ia e kiʻi i nā mea pani hou o Astra a me Commodore, a ʻoiai hiki iā ia ke loaʻa nā hiʻohiʻona Opel mai kāna mau mea hou, GM-i kūkulu ʻia. ʻO nā kumu hoʻohālike mai ʻAmelika ʻĀkau a me ʻAsia ke ala ʻoi aku ka maikaʻi.
Ua ʻōlelo ʻo Mr. Simko i kāna kuleana e hōʻoia i kēlā me kēia brand ma lalo o ka GM umbrella i loaʻa i kāna ʻōlelo hoʻolālā ʻike ponoʻī.
E hoʻomau ʻo GM Design Australia ma Melbourne e hana i nā hoʻolālā no nā mākeke honua, e like me ka ʻōlelo a Mr. Simko.
"Ma kahi o ʻelua pule i hala aku nei ua paʻa mākou i kahi hōʻike EV kūloko nui a ua hele mai kekahi mau huahana virtual a me ke kino mai Australia. ʻO ia kā mākou e hoʻohana ai iā lākou, "wahi āna.
"ʻO nā studio a puni ka honua a mākou e hoʻohana ai no nā manaʻo like ʻole. Inā ʻaʻole ʻoe ma Detroit, e noʻonoʻo ʻē aʻe. No laila ke nānā nei mākou i Detroit, akā he nui nā manaʻo a puni ka honua. "
Ua ʻōlelo ʻo Mr. Simko i kāna kuleana e hōʻoia i kēlā me kēia brand ma lalo o ka GM umbrella i loaʻa i kāna ʻōlelo hoʻolālā ʻike ponoʻī.
"ʻO kaʻu hana ka mālama ʻana i ka manawa i loaʻa i kēlā me kēia brand. Aia kahi kaʻawale maikaʻi, ma ka hiʻohiʻona, a me ka ethics, a ma ka memo, a ma ka ʻōlelo e pili ana i nā hōʻailona ponoʻī, "wahi āna.
"Ua hoʻopaʻa ʻia mākou i loko a ʻo nā mea a pau a mākou e hana ai ʻo ka hoʻomau ʻana iā lākou. ʻO ka hiʻohiʻona o nā kaʻa e lilo i mea wiwo ʻole a ʻoi aku ka nui o kēlā me kēia kanaka.
Ua hoʻomaka ʻo Mr. Simko i kāna ʻoihana ma ke ʻano he mea hoʻolālā ma Holden i ka makahiki 1983, e piʻi ana ma luna o nā kūlana e poʻo i ka hui hoʻolālā GM International ma 2014 a me ka hope pelekikena o ka hoʻolālā honua ma 2016.
Hiki iā Holden ke loaʻa hou i kona kaulana mua me nā hiʻohiʻona GM? E haʻi mai iā mākou i kou manaʻo ma nā manaʻo ma lalo nei.
