Ke komo nei ʻo Toyota i ka mākeke kaʻa uila: 30 mau kaʻa uila e loaʻa i ka makahiki 2030, e lawe mai ana i kahi pana nui he $100 biliona.
Ke hoʻomākaukau nei ʻo Toyota no ka wā e hiki mai ana.
ʻAʻole paha ʻo ia ka hui mua i hoʻomaka i kahi kaʻa uila holoʻokoʻa, akā ʻaʻole e haʻalele ʻia ka Toyota nunui Iapana: i kēia lā ua wehe ka brand i nā hoʻolālā e hoʻomaka i 30 mau kaʻa uila hou ma 2030.
ʻO ka manaʻo nui ʻaʻole kēia he hihiʻo "moemoea" i hala he mau makahiki mai ka hoʻokō ʻia ʻana, ua ʻōlelo ʻo CEO Akio Toyoda e hoʻokuʻu ʻia ka hapa nui o nā hiʻohiʻona hou "i nā makahiki e hiki mai ana" a e huki i kahi hoʻopukapuka nui ma kahi o $100 biliona. .
ʻO kahi hiʻohiʻona o ka huina o 16 mau kaʻa hou, me kahi hiʻohiʻona i ʻike ʻia e like me ka Toyota FJ Cruiser, a me ka hōʻike ʻana i ke kiʻi o kahi kaʻa kaʻa e like me ka Toyota Tundra hou a i ʻole ka hanauna hou Toyota Tacoma. ʻōlelo ʻo ia e hoʻolilo nui i ka ʻenehana ʻenehana a me ka pono o ka ikehu e hoʻokō ai i kāna mau moemoeā uila, me ke kūʻai ʻana i nā kaʻa uila he 3.5 miliona i ka makahiki ma 2030.
Hoʻomaka kēia rollout me ka BZ4X midsize SUV, i hoʻomohala pū me Subaru, a laila hoʻonui ka laina huahana e komo i kahi SUV nui ʻekolu lālani, kahi crossover kūlanakauhale paʻa, kahi SUV midsize hou a me kahi sedan hou. Ua hoʻohiki ʻo Akio Toyoda e "hoʻokō i nā manaʻolana o nā mea kūʻai mai ka kaʻa mua."
Akā, ʻaʻole ia e pau ma laila: ua hoʻohiki ka brand e hoʻohana i nā hiʻohiʻona i loaʻa i kāna lineup i mea e hoʻokō ai i kāna pahuhopu kiʻekiʻe.
E loaʻa pū ana ʻo Lexus i kahi hoʻomaikaʻi kaʻa uila: ʻo ka RZ uila SUV hou, e kaʻana like ana me ka BZX4, ʻo ia ka wanaʻao o kahi au hou o nā kaʻa uila no kahi brand premium e hoʻohana i ka ʻenehana uila e like me ke kihi o kāna ʻoihana. neʻe i mua .
"ʻAʻole wale mākou e hoʻohui i nā koho kaʻa uila uila i nā hiʻohiʻona kaʻa e kū nei, akā e hāʻawi pū mākou i kahi laina piha o nā hiʻohiʻona hana kūpono e like me ka bZ series no ka hoʻokō ʻana i nā pono o nā mea kūʻai like ʻole," wahi a Mr. Toyoda. .
"Hiki iā mākou ke hoʻonohonoho i nā ʻeke a me nā kaʻa uila e hāʻawi i nā kaʻa uila i ke kūʻokoʻa. ʻO kēia kūʻokoʻa e ʻae iā mākou e hoʻohālikelike ʻia i kā mākou mea kūʻai aku, no ka laʻana, ka hālāwai ʻana i nā pono like ʻole o nā wahi like ʻole, nā ʻano nohona like ʻole o kā mākou mea kūʻai aku, a i ka wā e pili ana i nā kaʻa kalepa, nā mea āpau mai ka huakaʻi mamao a hiki i ka lawe ʻana i nā mile hope loa.
Ua hōʻoia pū ʻia ʻo Toyota ʻo ke kaʻa hoʻokō MR2 i hoʻōla hou ʻia i waena o nā hiʻohiʻona hou, me kahi kaʻa melemele i hoʻopaʻa ʻia ma hope o ka hōʻike ʻana o ke kumu hoʻohālike hou, me ka ʻōlelo hoʻohiki e hauʻoli ka mea hoʻokele kiʻekiʻe o Toyota a me ka luna ʻo Akio Toyoda. me nā hopena. ʻAʻole i hōʻoia ʻo Toyota i ka mea e kapa ʻia ai ke kumu hoʻohālike.
