Nā Kūlana Kūʻai Pūnaewele
Ma muli o nā nīnauele me 100 poʻe ma nā ʻāina ʻoi aku ma mua o 000, ua ʻike ʻia nā ʻano mea kūʻai nui e hana ʻia ma 40 a ma waho. Ua mālama ʻia ka haʻawina ma 2012, ma mua o ka paʻi ʻia ʻana o ka ʻike e pili ana iā ACTA. ʻO kekahi o nā hiʻohiʻona koʻikoʻi ʻo ia ka lilo ʻana o ka pilina pūnaewele i mea nui e like me nā alanui a me ka uila, a ke hoʻokumu nei ka media social i nā ala hou e hoʻouna ai i nā leka. Eia kekahi, manaʻo nā mea kūʻai aku i kēia lā hiki i kekahi ke hāʻawi i nā lawelawe pūnaewele. Hōʻike ka noiʻi ConsumerLab ʻo ka Pūnaewele ka mea hope loa e hāʻawi ai nā mea kūʻai aku inā e koi ʻia lākou e ʻoki i nā kumukūʻai.
Eia nā mea kūʻai aku he 10 kiʻekiʻe: 1. He aliʻi ka pūnaewele. Ua lilo ia i mea nui e like me ka ea a mākou e hanu ai. Hōʻike nā mea kūʻai aku ʻo ka Pūnaewele ka mea hope loa a lākou e haʻalele ai inā pono lākou e ʻoki i nā kumukūʻai. 2. Hiki i kekahi ke hoʻolako i nā lawelawe pūnaewele. He koi nui no nā lawelawe hou. Hiki i ka Pūnaewele ke hana i nā mea hou, e like me nā noi? no nā ʻoihana a me nā mea kūʻai aku. 3. Ke hana nei nā ʻoihana pūnaewele i nā ala hou e hoʻouna ai i nā memo. Hoʻohana nui ʻia nā kiʻi kiʻi, wikiō mele a me nā mele, a i kēia manawa ua maʻalahi nā mea kūʻai aku e loiloi i ka pololei o ka ʻike ma o ka hāʻawi ʻana i nā manaʻo ma ka pūnaewele media. 4. He kuleana koʻikoʻi nā kelepona paʻalima i ke ola o kēlā me kēia lā. Makemake nui nā mea kūʻai aku i nā lawelawe kelepona i pili pono i ko lākou kaiapuni a i ʻole nā wahi lawelawe kūloko. ʻO 90% o nā mea nona nā kelepona e lawe mau iā lākou me lākou, a ʻo 80% wale nō e ʻōlelo e lawe mau lākou i ke kālā me lākou. 5. Mākaʻikaʻi ma luna o ka pilikino. Hoʻomaʻamaʻa ka poʻe i ko lākou ola ma ke ʻano maopopo, no laila ke manaʻo nei lākou e hana like nā hui a me nā ʻoihana. 6. Maʻalahi ka maʻalahi o nā mea he nui. ʻO ka hāʻawi ʻana i ka ʻike a me ka loaʻa ʻana o nā polokalamu he nui i pili mau i ka Pūnaewele ke lilo i mea maʻamau i waena o nā mea kūʻai aku, e hoʻonui ana i ka hoʻohana ʻana i nā lawelawe kapuaʻi he nui. He kuleana nui ka maʻalahi o ka hoʻohana ma ʻaneʻi. 7. Ke kōkua nei nā wāhine i ka hoʻolaha ʻana i nā kelepona. I ka makahiki 2011, ua ʻike ʻia ka hoʻohana ʻana o nā kāne i nā lawelawe niche, ʻoiai ʻoi aku ka nui o nā wahine e hoʻohana i nā lawelawe maʻamau e like me ke kelepona leo, SMS a me Facebook. Ma ka hoʻohui ʻana i ka hoʻohana ʻana i nā ala kamaʻilio āpau i hoʻokahi hāmeʻa, ke kōkua nei nā wahine i ka hoʻolaha ʻana i nā smartphones i ka mākeke nui. 8. He maʻalahi ke kūʻai. Makemake ʻo 67% o nā mea hoʻohana kelepona i nā uku kelepona. ʻAʻole pono e noʻonoʻo ʻia nā uku ma kahi kaʻawale, akā pono e hana ʻia ma ke ʻano o nā kūʻai i kēlā me kēia lā? no ka laʻana, hui pū ʻia me ka ʻike huahana, nā helu uku, nā palapala hoʻouna a me ka hoʻokele hale kūʻai. 9. Hiki iā ʻoe ke hoʻohui i kekahi mea. Ua ʻoi aku ka ʻikepili kelepona i nā kelepona leo i ka hapahā ʻehā o 2009. a pāpālua iā lākou i ka hapaha mua o 2011. Hoʻopili nui ʻia nā mea hoʻohana i ka Pūnaewele a me nā mea a puni e like me nā kaʻa, nā mīkini kūʻai, nā helu tiketi, a me nā mea ʻē aʻe. I ka wā pilikia ʻole o ka hoʻokele waiwai a i ʻole ka pōʻino kūlohelohe e like me ke ōlaʻi, piʻi ka makemake o nā mea kūʻai aku i nā pono hana e like me ka wai a me ka uila. Pēlā nō, ʻo ka hoʻololi ʻana i ka loaʻa kālā hoʻolilo i mea e pono ai nā mea kūʻai aku e kāohi i ka hoʻohana ʻana i nā lawelawe.
