Hiki iā Genesus ke hoʻokūkū maoli me Mercedes-Benz, BMW a me Audi - a i ʻole e ʻeha paha ia i ka hopena like me Infiniti? No ke aha e lilo ai ʻo 2022 i makahiki koʻikoʻi no ka hōʻailona premium o Hyundai ma Australia

ʻO ka GV70 midsize SUV ka mea nui loa o Genesis Australia.

Hiki ke ʻōlelo ʻia he haʻahaʻa nā manaʻo i ka wā i hoʻomaka mua ai ʻo Hyundai iā Genesus ma ke ʻano he hōʻailona ponoʻī ma Australia.

Ma hope o nā mea a pau, ʻo ka hoʻoholo ʻana o ka hōʻailona South Korea e hoʻomaka i kahi hōʻailona waiwai ʻē aʻe i hui pū me ka lohi a me ka ʻeha o ka hoʻāʻo ponoʻī o Nissan ma Infiniti.

ʻOiai ʻo ka hoʻoikaika maikaʻi ʻana o ka hui kūʻai aku, ʻo ka manaʻo maikaʻi e pili ana iā Genesus i hoʻohālikelike ʻia e ka mea i hoʻokuʻu ʻia i nā sedans G70 a me G80, nā ʻano o nā kaʻa a nā mea kūʻai maikaʻi ʻole e haʻalele i ka SUVs.

Eia naʻe, ʻo ke kamaʻilio ʻana me ka poʻe insiders i kēlā manawa i hōʻike i ka ʻike lōʻihi o ka ʻoihana a hāʻawi i kahi manaolana no ka wā e hiki mai ana.

ʻOiai ʻaʻole i hoʻolaha ʻia i ka lehulehu, aia ka manaʻo ʻo ka G70/G80 he "soft launch" no ka brand, e hoʻokaʻawale i ke ala a kōkua i ka mea hao hou i nā kinks ma mua o ka hiki ʻana mai o nā SUV hou nui loa.

A ua hōʻea lākou, a ua paʻi ka GV80 nui a me ka midsize GV70 i nā lumi hōʻikeʻike i nā mahina he 18 i hala. Ua hoʻomaikaʻi maikaʻi ʻia nā kūʻai aku ma 2021, me ke kūʻai aku ʻo Genesis he 220 pakeneka i ka makahiki i hala, ʻoiai he maʻalahi ke ʻike i ka ulu nui e hoʻomaka ana mai kahi helu liʻiliʻi.

Ua kūʻai aku ʻo Genesus i nā kaʻa 229 i 2020, no laila he piʻi nui nā kaʻa 734 i kūʻai ʻia ma 21, akā ʻoi aku ka haʻahaʻa i hoʻohālikelike ʻia i ke kūʻai aku ʻana o nā "nui ʻekolu" mau hōʻailona waiwai - Mercedes-Benz (28,348 kūʻai), BMW (24,891 kūʻai) a me Audi (16,003 XNUMX).

ʻO ka mea i loko a i waho paha o ka hui i manaʻo maoli ʻo Genesus e hoʻokūkū me ka trio Kelemania e hoʻopunipuni iā ​​​​lākou iho. No laila he aha ka pahuhopu maoli no Genesus ma 2022 a ma waho?

ʻO ka pahuhopu ʻoi loa ʻo Jaguar, ka hōʻailona premium i hoʻokumu ʻia, he 2021 hoʻohaʻahaʻa me nā kaʻa 1222 wale nō i kūʻai ʻia. Inā hiki iā Genesus ke hana i ka 22, a laila pono ia e hoʻonohonoho i kahi pahuhopu waena o ka neʻe ʻana kokoke i nā hōʻailona e like me Lexus a me Volvo, nā mea ʻelua i kūʻai aku ma luna o 9000 mau kaʻa i ka makahiki i hala.

ʻO ka hoʻokō ʻana i kēia mau pahuhopu ʻelua e koi i ka ulu mau ʻana, ʻo ia ke kumu nui o 2022. Inā kū ka brand a nalowale ka manawa i kēia makahiki, ma hope koke o ka hoʻokuʻu ʻana, e ʻoi aku ka paʻakikī o ka holomua.

ʻO ia ke kumu i koho ai ʻo Genesis Australia i kahi ala "lohi a kūpaʻa" me nā mea kūʻai liʻiliʻi (i kapa ʻia nā studio) a me nā kikowaena hoʻāʻo. ʻElua wale nō Genesis Studios i kēia manawa, hoʻokahi ma Sydney a hoʻokahi ma Melbourne, me nā kikowaena hoʻāʻo hoʻokele i kēia manawa ma Parramatta a me Gold Coast, me nā manaʻo e wehe koke ma Melbourne, Brisbane a me Perth.

Ma kahi o ka hoʻolilo ʻana i nā miliona i nā mea kūʻai aku ma waho i pono ʻole no kahi laina liʻiliʻi liʻiliʻi, ua hoʻoholo ʻo Genesis Australia e kālele i kahi hiʻohiʻona lawelawe mea kūʻai aku e hoʻāʻo e hoʻokaʻawale iā ia mai nā hōʻailona nui.

ʻO kāna lawelawe concierge "Genesis iā ʻoe" ke kikowaena o kēia manaʻo: hāʻawi ka hui i nā kaʻa hoʻāʻo i nā poʻe hoihoi ma mua o ka koi ʻana iā lākou e hele mai i nā mea kūʻai aku. ʻO ka lawelawe hoʻokahi eʻae a hāʻawi i nā kaʻa no ka mālamaʻana i ka manawa,ʻo nā makahikiʻelima mua i komo i loko o ke kumukūʻai kūʻai o ke kaʻa. 

ʻAʻole hiki ke hāʻawi aku i nā ʻoihana waiwai nui e hāʻawi i kahi lawelawe pilikino, ʻo ia ke kumu e hoʻohana nei ʻo Genesus i kāna liʻiliʻi liʻiliʻi i kona pono. Akā ʻaʻole hiki iā ia ke noho liʻiliʻi a mau loa. Ua hoʻomaopopo ka brand i kāna pahuhopu e loaʻa i ka 10 pakeneka mākeke ma kēlā me kēia māhele e hoʻokūkū ai.

I kēia manawa, ʻo ke kumu hoʻohālike maikaʻi loa i kēia hiʻohiʻona ʻo G80 sedan, ʻo ia ka 2.0% o ka mākeke sedan waiwai nui, ʻo ia kekahi o nā ʻāpana liʻiliʻi loa o ka ʻāina.

ʻAʻole ʻoi aku ka maikaʻi o nā SUV, me ka GV70 he 1.1% ka māhele o kāna māhele ma 2021 a he 80% ka GV1.4 i ka hoʻokūkū.

ʻO ka makahiki e hiki mai ana he hoʻāʻo koʻikoʻi no ka brand Genesis a me ka GV70. Ua manaʻo mau ʻia ʻo ia ke kumu hoʻohālike kaulana loa o ka brand, no laila ʻo kāna makahiki piha mua ma ke kūʻai ʻana he hōʻailona ia o ka maikaʻi o ka loaʻa ʻana o Hyundai i ka māhele waiwai.

ʻO ka mea nui, akā naʻe, ʻaʻole hiki i ka Genesus ke hāʻule i loko o ka pahele like me Infiniti, kahi huahana hemahema a me kahi leka kūʻai huikau. Pono e hōʻike iā ia iho a hāʻawi i nā hiʻohiʻona hoʻokūkū, ʻoiai inā kūʻai ʻia lākou ma nā puke liʻiliʻi.

Laki no Genesus, e loaʻa iā ia ʻekolu mau hiʻohiʻona hou i kēia makahiki - ʻo ka GV60, Electrified GV70 a me Electrified G80, nā mea āpau i ka hapaha lua. 

ʻO ka GV60 ka Genesis version o Hyundai-Kia's "e-GMP" EV, no laila ua pili loa ia me ka Hyundai Ioniq 5 a me Kia EV6, ua kūʻai koke ʻia nā mea ʻelua. Hoʻoikaika kēia iā Genesus e hana like, no ka mea, ʻaʻole ia he mea maikaʻi loa no kahi brand premium e hakakā i kahi hana i maʻalahi nā ʻoihana nui.

Pili ka mea like i ka GV70 electrified. Ke piʻi nei ka makemake no nā kaʻa uila, a ua ʻōlelo lōʻihi ʻo Genesus i kona wā e hiki mai ana he uila, no laila pono ia e hoʻoikaika ikaika i kāna mau hiʻohiʻona uila i 2022, ʻoiai ʻo ka Electrified G80 e lilo i kumu hoʻohālike i hāʻawi ʻia i ka hoihoi i nā sedans.

I ka pōkole, aia ʻo Genesus i nā mea e pono ai e lilo i mea hoʻonani maikaʻi i nā makahiki e hiki mai ana, akā pono ia e hoʻomau i ka ulu ʻana i kēia makahiki a i ʻole e nalowale i kona ala.