Nā hana kūʻai pūnaewele Pelekane

E nānā i nā hana kūʻai pūnaewele ma UK

ʻO ka ʻenehana hou e maʻalahi ke kūʻai ʻana ma ka hele. ua manaʻo ʻia ma 2021 93% o nā mea hoʻohana pūnaewele ma UK e kūʻai ma ka pūnaewele [1]. Me ka noʻonoʻo, makemake mākou e ʻike i nā wahi ʻē aʻe a maikaʻi hoʻi e kūʻai ai ka poʻe ma ka pūnaewele - inā i loko o ke kaʻa, i kahi moe, a i ʻole ma ka lua - a inā ua loli ka laka.

Ua hana mākou i kahi noiʻi o nā pākeke Pelekane ma mua [2] a i ka wā [3] ka laka e ʻike ai i kā lākou mau kūʻai kūʻai pūnaewele a pehea e pili ai ka hele ʻana o ka nohona. Luʻu kā mākou loiloi i nā wahi ʻē aʻe a nā kānaka e kūʻai ai ma ka pūnaewele, nā huahana ʻē aʻe a lākou i kūʻai ai, a me nā mea hiki ʻole ke kūʻai aku ma ka pūnaewele.

He aha nā wahi maʻamau e kūʻai ai nā kānaka ma ka pūnaewele

ʻAʻohe mea kupanaha Makemake nā poʻe Pelekania e kūʻai mai ka moena (73%), peʻe ma kahi moe (53%) a me ka hūnā ma ka hana (28%). Akā, ʻo ka mea a mākou i manaʻo ʻole ai e ʻike ʻia, he mea punahele hoʻi ka hale ʻauʻau: 19% o nā mea kūʻai aku e kūʻai i ka wā e noho ana ma ka lua, a ʻoi aku ma mua o hoʻokahi i loko o ka ʻumi (10%) e hana pēlā i ka wā ʻauʻau. i loko o ka lumi lumi.

Ua ʻike ʻia kā mākou noiʻi ʻana i kekahi mau wahi kikoʻī kūʻai kūʻai ma ka pūnaewele, me ka nānā ʻana i ka wā o ka male ʻana (manaʻolana ʻaʻole ka male ʻana o ka wahine mare a me ke kāne male), ma 30,000 kapuaʻi ma ka mokulele, ma kahi huakaʻi mākaʻikaʻi, a ʻo ka mea weliweli loa, ma kahi hoʻolewa. .

ʻO ka mea maʻamau hou ke kūʻai aku ka poʻe ma ka pūnaewele i ka wā laka

ʻOiai ke hoʻomaka nei nā kaohi i kahi e kipa aku ai mākou, hopohopo ka poʻe e pili ana i ke kūʻai ʻana i ke alanui kiʻekiʻe, a me ka nui o ka poʻe e hoʻolilo hou ana i ka manawa ma ka home, ʻoi aku ka nui o ke kūʻai ʻana ma ka pūnaewele. Makemake mākou e nānā i kahi e kūʻai ai nā kānaka ma ka pūnaewele i ka wā laka. 

He mea kupanaha ia Ua ʻae ʻo 11% e noho i kā lākou kaʻa e kūʻai ma ka pūnaewele. e neʻe aku mai kāu hoa, keiki a ʻohana paha. He mea ʻakaʻaka ʻo 6% ke kūʻai aku nei ma ka pūnaewele i ka wā e hoʻomaʻamaʻa ai, a ʻo ka 5% e ʻae i ka hana ʻana ma ka ʻauʻau.. Manaʻolana mākou he ʻinikua lākou no kēia mau kelepona! 

ʻAʻole mākou i kāhāhā i ka ʻike ʻana iā 13% e hoʻohana ana i nā kali lōʻihi ma nā laina hale kūʻai e kūʻai aku ai ma ka pūnaewele - ʻoiaʻiʻo he hoʻohana maikaʻi ia i ka manawa pau ʻole.

Nā mea ʻē a me nā mea kupanaha e kūʻai ai nā kānaka ma ka pūnaewele

ʻOiai he nui loa nā mea e haʻi ʻia, ʻike mākou i nā mea āpau mai kahi tiketi mokulele ʻīlio a i kahi helehelena mōʻī wahine ʻano jelly a me kahi pūʻulu niho niho.

Eia naʻe, ʻo kā mākou mau punahele e komo pū hoʻokahi hipa hoʻokahi, ʻo Donald Trump's toilet paper, a me Wolff's autograph mai ka '90s TV show Gladiators. - ʻo ka mea maʻamau paha o kēia mau kukui ʻē aʻe mai ka Cleethorpes City Council nā mea hoʻonani Kalikimaka!

Ua hauʻoli ka poʻe ma mua o ke kūʻai ʻana ma ka pūnaewele

Ma mua o ka laka ʻana, kokoke i ka hapalua (45%) o ka poʻe i noiʻi ʻia e ʻōlelo ʻaʻole lākou e kūʻai i ka lole mare ma ka pūnaewele, akā ma hope o ka hoʻokō ʻana o nā kaʻina hana, ua hāʻule kēlā helu i 37%. ʻOi aku ka nui o ka poʻe e kūʻai i ka lole mare (63%), nā lāʻau lapaʻau (74%) a me kahi hale (68%) ma ka pūnaewele i kēia manawa ma mua o ka hoʻomaka ʻana o ka hele ʻana o ka nohona.

ʻOi aku ma mua o ka hapalua o nā poʻe Pelekane (54%) e kūʻai ma ka pūnaewele me ka hilinaʻi, ʻO ka mea kupanaha, piʻi kēia helu i 61% i ka hui makahiki 45-54 i hoʻohālikelike ʻia me 18-24 mau makahiki kahi e hāʻule ai ka helu i 46%. ʻOi aku ma mua o ʻelua i loko o ʻelima (41%) o nā mea pane e ʻōlelo nei lākou hauʻoli lākou i ke kūʻai ʻana ma ka pūnaewele., me ka hapalua o nā koi no ka maʻalahi a me ka maʻalahi o nā mea kūʻai kūʻai pūnaewele.

Pehea ka loli ʻana o ke ʻano o ke kūʻai ʻana i nā kaʻa i ka wā quarantine

Ma mua o ka laka ʻana, ua ʻōlelo ʻo 42% o ka poʻe Pelekania ʻaʻole lākou e hauʻoli e kūʻai i kaʻa ma ka pūnaewele, me ka Generation Z (18-24 makahiki) ʻo ia ka demographic nui loa (27%), hoʻohālikelike ʻia me 57% o Baby Boomers (55+ makahiki. ). ), ʻo wai ka mea liʻiliʻi loa e kūʻai i kaʻa ma ka pūnaewele.

Eia naʻe, ua hoʻololi paha ka noho kaʻawale ʻana i ka manaʻo mai ʻO 27% wale nō ke ʻōlelo nei ʻaʻole lākou e ʻoluʻolu e kūʻai i kaʻa ma ka pūnaewele., ʻo ia ka ʻokoʻa o 15%.

[1] https://www.statista.com/topics/2333/e-commerce ma UK/

[2] Ua mālama ʻia ka noiʻi mākeke e Research Without Barriers ma waena o Pepeluali 28 a me Malaki 2, 2020. Ua hele ʻia e 2,023 mau mākua Pelekane i kūʻai ma ka pūnaewele.

[3] Ua alakaʻi ʻia ka noiʻi mākeke e Research Without Barriers ma waena o Mei 22 a me Mei 28, 2020, kahi i nīnau ʻia ai he 2,008 mau mākua Pelekane e pili ana i kā lākou mau kūʻai kūʻai i ka wā quantine.