ʻO nā mea keʻakeʻa i ke ala hou ʻana o Borgward
Kūleʻa ka hana a ʻEulopa ma waena o nā kūʻai haʻahaʻa. Ua hōʻike ka nūpepa Kelemania ʻo Automobilwoche i ka pilikia ma hope o ke kūʻai ʻia ʻana o kahi kaʻa uila Kina Foton i kāna 2019% kaohi i ka lawaiʻa a me ka hui hoʻolimalima kaʻa ʻo Ucar i ka makahiki 67 no $ 614 miliona (470 miliona). ).
Ua hoʻohana ʻo Ucar i ka Borgward BX5 a me BX7 no kāna lawelawe lawe lima ma Kina. ʻO kēia ka mea i hoʻouluulu i nā kūʻai paʻakikī no ka brand, akā ʻo ke kumu kūʻai kūʻai mua paionia i ʻōlelo ʻia he mea keakea i ka hoʻonui ʻana o ka hana.
Ua hōʻike ʻo Automobilwoche ua kūʻai aku ʻo Borgward i nā kaʻa he 5000 wale nō i ka hapa mua o 2020 a kū hou i ka maopopo ʻole ʻoiai ʻo ka mea kuleana ʻo Ucar Charles Zhengyao Lu i lilo i kumuhana no ka hōʻino moʻohelu kālā.
ʻO Borgward wale nō ka mea kūʻai aku ma ʻEulopa - ma Luxembourg - ke kālepa mau nei, a ʻōlelo ʻo Automobilwoche i ka mea kūʻai aku ʻo Andre Laserd: "Ua hauʻoli nui mākou i kēia ʻoihana." Ua hōʻike ʻia ua kūʻai aku ka mea kūʻai aku ma luna o 2018 mau kaʻa mai ka waena o 100, me ka BX5 a me BX7 i loaʻa ke kūʻai aku ma € 36 (£ 200) a me £ 32 (£ 675).
Ua haʻi ʻo Laserda i ka paʻi e ʻaʻohe hōʻailona e hoʻolālā ana ʻo Borgward e haʻalele iā ʻEulopa, akā ʻoi aku ka liʻiliʻi o nā helu kūʻai aku ma mua o nā makemake nui o ka brand e kūʻai aku i 800000 unit ma ka honua holoʻokoʻa e 2020.
I ka hopena o ka makahiki 2018, ua hōʻike ka pāpāho e wehe ʻo Borgward i kāna mau hiʻohiʻona SUV ma UK a me ʻIlani i kēia makahiki e hiki mai ana, e hana pū ana me ka International Motors lawe mai ʻo Birmingham. ʻAʻole i loaʻa kahi mana kūhelu i kēia hoʻolālā i nā mahina he 20 i hala, a hōʻike ka ʻike ʻaʻohe ona ke keʻena nui ʻEulopa ma Stuttgart, Kelemania, e like me ka hana ma 2018.
ʻO ka nūhou hou loa ma ka pūnaewele ʻEulopa ʻo Dekemaba 14, 2018, ʻoiai ʻaʻole ʻike ʻia ka BXi7 electric SUV i kahi kokoke i ka hoʻomaka ʻana ma mua o ka wā i wehe ʻia ai i 2017.
Ua hoʻolālā ʻo Borgward e wehe i kahi mea kanu ʻEulopa ma Bremen, Kelemānia, akā ʻo kāna mālama no ka pūnaewele 140000 mika mika i pau i Iune 2019.
