Mai ka hi-tech a hiki i ka lo-fi: no ke aha e hiki ai i ka hemahema o nā semiconductors ke hoʻonele i kāu kaʻa hou o ka ʻenehana kiʻekiʻe.

ʻO ka hemahema o nā semiconductor e hōʻeha iā JLR.

ʻO ka hemahema semiconductor e hoʻopau ana i ka honua kaʻa e hōʻeha nei i nā hoʻolālā o Jaguar Land Rover ma Australia e like me ka hōʻike ʻana o ka brand no ka hana ʻana i nā "hoʻoholo paʻakikī" e pili ana i nā kaʻa a lākou e hāʻawi ai a me nā mea hana.

ʻAʻole wale ka hale mana Pelekane ma ʻaneʻi: mai Subaru a Jeep, mai Ford a Mitsubishi, a kokoke i nā poʻe ʻē aʻe ke kū nei i nā pilikia hana ma muli o ka nele. ʻO ka hopena, ʻo nā hui kaʻa kaʻa a puni ka honua, me JLR, ke hoʻihoʻi hou nei i ka uaki i ka wā e pili ana i ka ʻenehana automotive, a ke koi nei nā hemahema i kekahi mau hōʻailona e haʻalele i nā mea ʻenehana kiʻekiʻe e makemake i nā ʻōnaehana analog kula kahiko i mea e hoʻomau ai i ka hoʻopuka. huahana. nā kaʻa.

ʻAʻohe mea kānalua e pili ana ka liʻiliʻi i nā hōʻailona premium a me nā momona nui loa ma muli o ke kiʻekiʻe o ka ʻenehana maʻamau ma luna o ka moku, a ʻo Jaguar Land Rover ʻaʻohe ʻokoʻa.

ʻO ka hopena, ke hana nei ka brand i nā "hoʻoholo paʻakikī" e hoʻomau i ke kahe kaʻa i hoʻopilikia nui ʻia e nā hemahema o ka hana.

"Ma kahi o kā mākou mau kaʻa he ʻenehana kiʻekiʻe a no laila semiconductor kiʻekiʻe," wahi a JLR Managing Director Mark Cameron.

"He mau hoʻoholo paʻakikī ko mākou e hana ai i mua. A ʻaʻole pono mākou e hana i kekahi hana ma Australia e kaupalena i ka loaʻa ʻana o kekahi mau hiʻohiʻona a i ʻole nā ​​​​mea kikoʻī i mea e mālama ai i ka hiki ke hana i nā kaʻa no kēia mākeke a hoʻomāʻona i kā mākou mea kūʻai. "

Ke kali nei i nā pilikia e hiki mai ana i ka makahiki 2022, ʻōlelo ka brand aia kahi hopena i ka hana, akā ua ʻike ʻia ka hoʻololi ʻana o kā mākou kiʻi kiʻi kiʻekiʻe kiʻekiʻe i loko o ka binnacle o ka mea hoʻokele me nā dial analog kula kahiko, ʻaʻole pono ka mea hope i nā semiconductor. . Pono e hoʻomaopopo ʻia e hāʻawi ʻia nā kaʻa i kēia manawa no Australia e like me kā lākou mau kikoʻī maʻamau.

"ʻAʻole hiki iaʻu ke kikoo no ka mea ʻaʻole mākou i hoʻoholo i kēia manawa," wahi a Cameron. "Akā pono ʻoe e ʻike i kekahi mau mea hana ʻē aʻe e nānā ana i kahi dashboard TFT piha e kūʻē i ka analog, a i ʻole nā ​​ʻenehana e lawe ana i nā kiʻekiʻe chip kiʻekiʻe a me nā mea ʻē aʻe.

"Pono mākou e hoʻokō i nā manaʻo o ka mea kūʻai aku, a inā mākou e hoʻololi a laila maopopo mākou ke manaʻolana nei mākou e hana i kekahi mau hiʻohiʻona uku, akā he hana ola loa ia."