Ua kapa ʻia ʻo nā kaʻa makamae loa

Ua helu mua ʻo Toyota ma Interbrand's 2019 Most Valuable Global Brands list, i ka ʻehiku.

Wahi a Interbrand's Top 100 Global Brands 2019 ranking, ua lanakila hou ʻo Toyota i ka papa inoa o nā kaʻa waiwai nui loa.

Aia i ka hiku o ka huina holoʻokoʻa, ua piʻi ka waiwai o Toyota i 56.2% i kēlā me kēia makahiki i $ 234.2 biliona, ʻoi aku ka maikaʻi ma mua o Apple ($9 biliona, +167.7%) a me Google ($ 8 biliona, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) a me Samsung ($2B, +XNUMX%).

Eia nō naʻe, ma ka ʻewalu o nā wahi - a ʻo ka inoa kaulana loa - ʻo Mercedes-Benz, ka mea i lele i ka 50.8% a i $ 45.4 biliona, e kau ana i ka inoa hanohano Kelemania ma mua o McDonalds ($ 4 biliona, + 44.4%) a me Disney ($ 11 biliona). , + XNUMX%).

ʻO Toyota a me Mercedes-Benz wale nō nā kaʻa kaʻa ʻelua i lanakila i ka ʻumi kiʻekiʻe, akā ua hāʻule hou ʻo BMW i kahi 10th, a piʻi i hoʻokahi pakeneka i $11 biliona.

ʻO ka hōʻailona waiwai nui aʻe ʻo Honda, helu 21st, piʻi 24% i $ 39.9 biliona, me nā hui e like me Facebook ($32.4 biliona), Nike ($32.2 biliona), Louis Vuitton ($25.6 biliona) a me GE (XNUMX biliona kālā). Brand a me BMW.

Ma hope o Honda, Ford a me Hyundai i koho i ka 35th a me 36th, me ka mea mua i piʻi i 14.3% i $14.2B a me ka hope i XNUMX% i $XNUMXB.

Aia ʻo Volkswagen i ka 40th wahi me $12.9bn (+6%), aʻo nā mea Kelemānia ʻē aʻe ʻo Audi a me Porsche e pili ana i ka waiwai me $12.7bn (+4%) a me $11.7bn (+9%) i ka mahele a noho i nā wahi 42nd a me 50th. .

ʻO Nissan, ma ka 52nd wahi, ʻo ia kekahi o ʻekolu mau pahu kaʻa i nalowale i kēia makahiki, hāʻule ʻeono pakeneka i $11.5 biliona, ʻo nā mea ʻē aʻe ʻo Kia (78th ($6.4 biliona, -7%) a me 85-th wahi) Land Rover ($5.9 biliona. ). , -6%).

Eia naʻe, ma waena o Nissan a me Kia ma 77th wahi Ferrari, i lele 12% i $6.5 ieeeea?, oiai Mini ($5.5 ieeeea?

No ka manao ana i ke kumukuai, ʻO ka Interbrand ʻaʻole wale i ka nānā ʻana i nā hana hou a me nā wānana kālā o ka hui, akā ʻo ke kuleana a me ka ikaika o ka brand ma ka mākeke.

Hoʻopili pū ʻia kekahi mau mea i loko, e like me ke kūpaʻa a me ka pane ʻana, a noʻonoʻo ʻia ka ʻoiaʻiʻo o ka brand, pili a me ka hoʻopili ʻana i ka hopena hope.