E hahai ana paha ʻo Kia i ko Hyundai alakaʻi a hoʻomaka i kahi hōʻailona makamae e hoʻokūkū me Lexus?

ʻOi aku ka paʻakikī a me ka pipiʻi o nā kaʻa Kia.

Aia ʻo Toyota iā Lexus, iā Hyundai ʻo Genesus a i kēia manawa ua kaʻana like nā mana o Kia Australia i ko lākou mau manaʻo i kahi sub-brand maikaʻi no lākou iho.

ʻO ka mahele hanohano e like me ka hana kūpono e hiki mai ana no ka mea hana kaʻa, i neʻe mai ka hana ʻana i nā hatchbacks, nā sedans a me nā SUV no nā mea kūʻai kālā ʻike i ka wā i hala a hiki i kēia lā i nā makana koʻikoʻi i kēia lā, e like me nā Sportage hou a me Sorento SUVs, a ʻaʻole koke. ka hōʻea ʻana mai o ka kaʻa uila EV6, ʻaʻole ia he mea maʻalahi.

ʻAʻole wale ka piʻi ʻana o nā kaʻa Kia a me ka pipiʻi, akā ʻo ka wehe ʻana o kahi sub-brand hanohano e hahai i nā kuʻekuʻe wāwae o ke kaikuahine brand Hyundai, nāna i hoʻokuʻu i kāna hōʻailona waiwai ʻo Genesis ma 2015.

Hiki iā ia ke hoʻomau i ka hana ʻana i nā hiʻohiʻona haʻahaʻa a leʻaleʻa e like me ka Picanto a me Rio.

Eia naʻe, ua kūpaʻa ʻo Kia Australia COO Damien Meredith ʻaʻole e puka mai kahi sub-brand nani.

"Malia paha, ʻaʻole i koʻu manawa," wahi āna.

"Ua noho ʻo Lexus i ka mākeke Australia no nā makahiki he 30, no laila he lōʻihi ka manawa lōʻihi e hoʻomohala ai i kahi hōʻailona hanohano hanohano, a hoʻihoʻi ia iā mākou i ka mea a mākou e makemake ai e hana me ka brand Kia ma Australia.

"Pono mākou i kahi hōʻailona hilinaʻi kūpaʻa hiki ke kūʻai aku i nā kaʻa $20,000 a kūʻai aku i nā kaʻa $100,000. Ma laila mākou e hele ai a ma kahi a mākou e makemake ai e hele.

"Makemake mākou e hiki ke kūʻai aku i kēia ʻano nui o nā huahana me ka maikaʻi loa, a ke manaʻo nei au ʻoi aku ka maikaʻi ma mua o ka ʻōlelo ʻana e lilo mākou i inoa hanohano."

Ke piʻi nui nei nā kaʻa Kia.

Ua wehewehe ʻo Kia Australia ke poʻo o ka hoʻolālā huahana ʻo Roland Rivero he lumi wale nō no kahi hōʻailona waiwai i loko o ka Hyundai Motor Group.

"Makemake mākou e noʻonoʻo e pili ana iā ia - a ʻo ka mea a mākou i lohe ai mai kā mākou mau luna - ʻo ia ʻo Genesus kahi hōʻailona hanohano no ka hui. No laila, ʻaʻole ia ka hanohano Hyundai a i ʻole ka hanohano Kia."    

ʻOiai he hana nui ko Genesus inā manaʻo ʻo ia e hopu me Lexus, ua maopopo ka manaʻo ma lalo o ke kaomi koʻikoʻi me ka GV70 a me GV80 SUVs mua, a me nā sedans hou G70 a me G80.