Kia 'makaʻu iki': Ua pane aku ka pilikua Korea i ka ulu wikiwiki o MG, Great Wall Motors a me nā kaʻa kaʻa Kina ʻē aʻe ma Australia.
Ma 2021, ua ʻoi aku ka MG ZS SUV liʻiliʻi ma mua o nā mea hoʻokūkū āpau ma kāna papa.
ʻO ka piʻi ʻana a me ka piʻi ʻana o nā hōʻailona Kina e like me MG a me GWM ma Australia e hopohopo nei ka luna Kia kūloko ʻo Damien Meredith, akā hauʻoli no lākou inā lōʻihi lākou e noho haʻahaʻa a hauʻoli.
Pono ʻoe e nānā i nā hualoaʻa kūʻai 2021 e ʻike i ka makahiki i hoʻopilikia ʻia e COVID a me nā lohi hoʻolako lōʻihi ma muli o nā hemahema semiconductor, ua loaʻa iā MG a me GWM kahi makahiki maikaʻi loa.
Ma 2021, ua lanakila ʻo MG me ka MG3 liʻiliʻi hatchback kino me nā HS a me ZS SUV, kūʻai aku i 39,025 mau kaʻa ma 2021 ma 40,770. I ka hoʻohālikelike ʻana, kūʻai aku ʻo Volkswagen i nā kaʻa 37,015 i ka manawa like a ʻo Subaru ke kūʻai aku i nā kaʻa XNUMX. .
Ua lawa ia no ka hoʻokomo ʻana iā MG i ka wahi ʻeiwa ma mua o Subaru i ka 10 kiʻekiʻe o nā mīkini kaʻa o XNUMX, ʻo ia ka manawa mua i hoʻokomo ʻia kahi brand Kina i kēia hui gula.
No Pelekane paha ʻo MG a he keʻena nui ma Lākana, akā aia ka brand i kēia manawa e ka hui Kina SAIC Motor a ua hana ʻia nā kaʻa ma Kina. No laila he Kina maoli ka brand, ʻoiai inā hoʻohana ʻo ia i kāna "British affiliation" ma ke ʻano like me ka Mini brand nona ka BMW.
ʻO GWM (Great Wall Motors) no ka poʻe Kina a hoʻopuka i nā SUV kaulana ʻo Haval Jolion a me Haval H6. He 18,384 mau kūʻai i hoʻopaʻa ʻia ma 2021, ma mua o Honda me 17,562 mau kaʻa i kūʻai ʻia.
Ua hauʻoli ʻo Mr. Meredith i ka kūleʻa o nā māka Kina ma Australia a ke manaʻoʻiʻo nei lākou e hoʻopiha ana i ka wahi "ʻoluʻolu a me ka hauʻoli" i waiho ʻia e Kia no ka lilo ʻana i mea pāʻani premium.
"ʻO ka mea mua, manaʻo wau he hana maikaʻi lākou. ʻO ka lua, ua ʻike mau mākou inā mākou e huki i luna, e lawe lākou i ka hakahaka a mākou i haʻalele ai - ʻo MG. Akā inā ʻaʻole mākou i kālele i kā mākou brand e like me kā mākou e hana nei i nā makahiki ʻehā a ʻelima paha, e ʻoluʻolu a leʻaleʻa mākou, ʻaʻole ia ka mea a mākou e makemake ai e hana me kahi a mākou e hele ai. kā mākou huahana a ma hea mākou e hele ai me ka electrification, "wahi āna.
I ka hōʻea ʻana o Kia i Australia i ka hopena o nā makahiki 1990, ua lanakila ka brand Korea i nā Australian me kāna mau mea ʻokoʻa kūpono i nā hiʻohiʻona Iapana ʻoi aku ka pipiʻi a kaulana.
I ka waena o 2000s, ua hui pū ʻo Audi's Peter Schreyer iā Kia ma ke ʻano he alakaʻi hoʻolālā honua, kahi manawa i ʻike ai i kāna mau hiʻohiʻona e hoʻololi nui i ko lākou ʻano i kahi hiʻohiʻona ʻoi aku ka maikaʻi.
Mai ia manawa, Kia i hahai i keia kiʻekiʻe-hopena styling trajectory, me kŘkohu e like me ka hou Sorento, Carnival, a me ka hiki mai EV6 uila kaʻa 'aʻole wale lilo Mazda a me Toyota hoʻokūkū nui, akā, Volkswagen pū kekahi.
Eia naʻe, ʻo ka hoʻoholo e haʻalele i kahi hōʻailona kālā e hele mai me nā pilikia, ua ʻae ʻo Mr. Meredith.
"Pono mākou e hana i kēia hoʻoholo," wahi āna.
"ʻO koʻu manaʻo, ke kamaʻilio nei mākou i loko i nā manawa a pau no ka mea a mākou i hana ai, ua ʻike ʻia ko mākou ʻaoʻao hewa, akā pono ʻoe e manaʻoʻiʻo i ka hoʻolālā āu i kau ai e pili ana i ka hōʻailona a me ka hoʻomaikaʻi ʻana i ka brand. ke kūpaʻa, a ke manaʻo nei mākou ke hana maikaʻi nei mākou. "
Eia naʻe, ke nānā pono nei ʻo Mr. Meredith i ka ulu ʻana o ka mākeke o MG. Ma kahi mahina maikaʻi ma 2021, kūʻai aku ʻo Kia ma kahi o 7000 mau kaʻa, akā kūʻai maʻamau ia ma waena o 5000 a me 6000. Ua lele ʻo MG ma luna o 3000 wale nō i kēlā me kēia mahina i 2021, a hiki i ka 4303 kūʻai aku i Iune i hala. He mau hopena maikaʻi loa kēia no nā mea hana kaʻa, a lawa e hoʻoweliweli iā ia.
"Ke hopohopo nui nei au ke ʻike au iā lākou e hana ana i 3000-3500. Akā e nānā, ua hana maikaʻi lākou a pono ʻoe e mahalo i kēlā." - Mr. Meredith.
Ua hoʻohui ʻo ia ua hiki i ka manawa no nā mea hana kaʻa i hoʻokumu ʻia ma Australia e ʻike iā MG a me nā hōʻailona Kina ʻē aʻe he mau hoʻokūkū maoli.
"Manaʻo wau e hoʻomaopopo ka ʻoihana he poʻe hoʻokūkū lākou - ʻo ia ke ʻano o kā mākou nānā ʻana iā lākou," wahi a Mr. Meredith.
ʻO ka MG kūʻai maikaʻi loa ma 2021 ʻo ZS SUV, me 18,423 mau kaʻa i kūʻai ʻia i ka makahiki. ʻO ZS ka SUV liʻiliʻi kūʻai maikaʻi loa ma lalo o $ 40 i 2021, ma mua o ka Mitsubishi ASX kaulana loa me 14,764 mau kūʻai, ʻo ka Mazda CX-30 me 13,309 kūʻai, a me ka Hyundai Kona me 12,748 kūʻai. Ua haʻalele ʻo Kia Seltos i ke kūʻai ʻana o nā kaʻa 8834 i 2021.
