Ke pale aku nei i nā hewa o Holden: Pehea e kōkua maoli ai ka kūleʻa o Toyota iā GWM, Isuzu, Kia, MG a me nā mea ʻē aʻe e holomua ma Australia, a no ke aha e hopohopo ai ka brand | Manaʻo

Ua ʻike nā Toyotas e like me RAV4, Yaris a me HiLux i ka piʻi nui ʻana o ke kumukūʻai i kēia mau lā, e alakaʻi ana i nā mea kūʻai aku i nā hōʻailona ʻē aʻe.

He aha ka GWM (no ka Great Wall Motors e pili pū ana me Haval), Isuzu, Kia a me MG i mea like?

Ua hauʻoli nā mea a pau i ka ulu pālua a ʻekolu mau helu pākēneka ma ke kūʻai aku ma Australia i ka makahiki i hala, a ʻo nā mea āpau ma muli o ka puka nui i waiho ʻia ma ka mākeke ma muli o ka huakaʻi hiki ʻole o Toyota ma muli o ka piʻi mau ʻana o ke kumukūʻai.

ʻAe, nā hōʻailona ʻē aʻe e like me Alpine, Aston Martin, Bentley, Genesis, Jeep, LDV, McLaren, Peugeot, Skoda a me SsangYong i hoʻopaʻa pū ʻia i nā loaʻa hefty pakeneka i hoʻohālikelike ʻia me 2020.

Eia nō naʻe, ʻoi aku ka liʻiliʻi o kā lākou helu maoli, ʻoiai ʻo GWM, Isuzu, Kia a me MG ka mea i ʻike i ka piʻi ʻana o ke kūʻai aku ma nā huina ʻelima.

Ua hele aku ʻo MG mai 15,253 a i 39,025 mau inoa i loko o 12 mau mahina, e hōʻike ana i ka piʻi ʻana o 156 pākēneka. ʻO ka lele ʻana o Isuzu mai 22,111 a 35,735 mau kūʻai aku ma ka manawa like he 61.6 pākēneka o ka hoʻokiʻekiʻe ʻana a ua piʻi aʻe nā helu o Kia mai kahi 56,076 a hiki i 67,964 no ka hoʻomaikaʻi 21.2 pākēneka. Akā ʻo GWM ka hōkū, e piʻi ana mai 5235 mau ʻāpana wale nō i 2020 i 18,384, no kahi lanakila 251.2 pākēneka.

ʻO ka hopena, ʻo kēia mau hōʻailona nā mea pāʻani nui hou i ke kaona no 2022, a me nā mea pāʻani nui ʻē aʻe e like me Ford, Honda, Hyundai, Mazda, Mitsubishi, Nissan a me Volkswagen e pono e nānā pono.

No laila, pehea i kōkua ai ʻo Toyota iā GWM, Isuzu, Kia a me MG i ka ʻoluʻolu ma waena o nā mea kūʻai kaʻa hou o Australia?

He paʻakikī ka pane, no ka mea, ʻo ka nui o ka noi honua i hui pū ʻia me ka lohi o ka hana ʻana ma muli o nā pilikia e pili ana i ka maʻi maʻi e pili ana i nā mea hoʻolako e pili ana i ka maʻi maʻi i manaʻo ʻia ua pahū nā papa inoa kali no nā hiʻohiʻona he nui, i nā mahina ma ka hopena (inā ʻaʻole he mau makahiki i kekahi mau hihia, e like me kekahi mau RAV4 a me ka LandCruiser 300 Series).

Eia nō naʻe, ʻo ka mea nui, aia ia i kā mākou mea hana kaʻa helu hoʻokahi lōʻihi e like me ke kumu kūʻai ʻana iā ia iho ma waho o ka hiki ʻana mai o ka poʻe Australia ma mua o ka wā ma mua o ka noho ʻana o 63 makahiki o ka hui ma kēia ʻāina - ma ka liʻiliʻi loa, aia ia i nā maka o nā mea kūʻai aku. , mai ka hoʻomaka ʻana o kēia ʻumi makahiki.

I ka ʻoiaʻiʻo, ua hōʻike mua mākou ʻoi aku ka maʻalahi o nā kaʻa Toyota i kēia lā i ka wā i helu ʻia ai ka piʻi ʻana ma mua o kēlā me kēia manawa i ka mōʻaukala o ka brand ma Australia. Akā, i ka wā e pili ana i nā kālā a me nā keneta, e ʻohi maoli ana nā mea hoʻokūkū e like me GWM, Isuzu, Kia a me MG i nā uku ma o ka hāʻawi ʻana i nā hiʻohiʻona like me nā kumukūʻai hoʻomaka haʻahaʻa haʻahaʻa a me nā pae kiʻekiʻe. A ke koho nei nā mea kūʻai me ko lākou mau wāwae.

E nānā kākou i ke ʻano o ka Toyota Yaris.

I ka makahiki 2019, ua hoʻomaka ke kumu kūʻai papa inoa o Ascent mai $15,390 ma mua o ke kumukūʻai ma ke alanui; i kēia lā, ʻo ia kaʻa (ʻoi aku ka maikaʻi ma nā ʻano āpau) i kēia manawa ʻo ka Ascent Sport mai $23,740. I ka hoʻohālikelike ʻana, kūʻai ʻia ka MG3 Core mai $16,990 kaʻa kaʻa no ka hapa nui o ka makahiki i hala. ʻAʻohe mea kupanaha ua kūʻai aku ka hope i ke alakaʻi kūʻai o ka māhele mua 13,774 a 4495 mau ʻāpana.

Pili ka nui o ka Toyota's RAV4 – 2021 i ke kumu kūʻai kūʻai ʻole kalaka ma Australia. I ka makahiki 2019, hoʻomaka ka mea wehe GX mai $30,640, akā i kēia lā ua piʻi i $34,300. inā makemake ʻoe a hoʻomanawanui e kali i kekahi. I kēia manawa, komo ka Haval H2021 hou-no-6 i ka hakakā mai $31,990-drive-away. Ka hopena? Ua ʻike ka H6 i kahi kūʻai kūʻai kūʻai 280 pākēneka i ka makahiki i hala, aʻo ka hoʻopaʻa inoa ʻana o RAV4 i hāʻule e 7.2 pākēneka.

ʻO ke kolu o ka laʻana, ʻo ia ka HiLux pick-up, ka mea hoʻoneʻe a me ka haʻalulu i kū i ka hoʻokūkū ikaika i kēia mau manawa mai nā kihi a pau, ʻaʻole wale mai kona ʻenemi kahiko, ʻo Ford Ranger. He $64,490 ka hae hae o Rogue ma mua o ke kumukūʻai ma ke alanui i ka makahiki 2019 akā $70,750 i kēia lā, e kūʻē i ke kumukūʻai kumukūʻai ʻo Isuzu D-Max X-Terrain he $65,900. Ka hopena? Ua piʻi aʻe ke kūʻai aku o ka hope ma 74 pākēneka i 2021, i hoʻohālikelike ʻia me ka Toyota haʻahaʻa 22 pākēneka.

ʻEkolu wale nō kēia mau hiʻohiʻona e hōʻike ana i ke kumu o ka haʻalele ʻana o kekahi poʻe Australia mai Toyota a i nā hōʻailona ʻoi aku ka maikaʻi i kēia mau manawa, ua hoʻopilikia ʻia ko lākou kūpaʻa i ka piʻi ʻana o ke kumukūʻai pālua i kekahi mau hihia, a i nā kūlana paʻakikī loa e hoʻopaʻa.

ʻAʻole paha kēia he pilikia nui loa no Toyota i kēia manawa - ʻo kāna māhele mākeke 2021 o 22.3 pākēneka ʻoi aku ma mua o ka pālua ʻana o ka lua o ka Mazda's 9.6 pākēneka - akā ua hāʻule i kahi pākēneka piha ma mua o ka makahiki ma mua. , a he kumu ia e hopohopo ai inā hoʻomau ia ma ke ʻano he ʻano lōʻihi.

Eia kekahi, ʻo Toyota e hāʻawi ana i nā piʻi kumu kūʻai nui i nā mea kūʻai aku i ka wā o ka paʻakikī e like me ke anuanu, ʻoiai ʻo ia kekahi o nā ʻoihana waiwai loa o ka honua. I ka ʻoiaʻiʻo, i ka makahiki 2021, ua waiwai ʻo Toyota ma kahi o $ 60 biliona USD ($ 84 biliona AUD), e kau ana iā ia ma kahi mua ma ke ʻano he kaʻa kaʻa waiwai loa ma ka Honua, ma mua o Mercedes-Benz a me Tesla.

ʻO ke kumu i ka make ʻana o Holden i 2020 - ʻo ka hōʻailona hoʻokahi o ka haʻaheo o Australia a me kahi moʻomeheu moʻomeheu i hoʻomau ʻia e ka poʻe he nui ma hope o ka hoʻokō ʻole ʻia ʻana e General Motors - a ʻike maopopo ʻia nā brand like GWM, Isuzu, Kia a me MG i loko o ka noho wela e hoʻomaka i nā pilina lōʻihi hou me nā mea kūʻai kūloko e ʻimi ana i kahi hoʻomaha.

Inā ua aʻo mai ka mōʻaukala iā mākou i kekahi mea, ʻaʻole pono nā aupuni e hoʻomaha i kā lākou laurels. Ua kauoha ʻo Holden i 50 pākēneka o nā kūʻai kaʻa hou a pau i ka hopena o nā makahiki 1950 a ʻike ʻole ʻia kona noho aliʻi ʻana e like me ka hopena o nā makahiki 80 (a ʻo ia hoʻi, pōkole, i nā makahiki 90 a me nā makahiki 00). Eia nō naʻe, e like me nā mea kūʻai aku ma nā wahi āpau, hele ka poʻe kūʻai mai Australia inā manaʻo lākou hiki iā lākou ke loaʻa i kahi ʻoi aku ka maikaʻi ma kahi ʻē.

Ke hana ʻia nei, a me ka wikiwiki o ko lākou manawa, ʻo nā brand e like me GWM, Isuzu, Kia, MG a me nā mea ʻē aʻe he Toyota e mahalo ai.