Pehea e hiki ai iā GMSV ke holomua ma kahi i hāʻule ʻole ai ʻo Holden
ʻO ka Chevrolet Corvette ke kumu hoʻohālike i ka ʻimi ʻana a GMSV e lanakila i nā puʻuwai a me nā ʻeke kālā o nā Australia.
He lā kaumaha ka hala ʻana o Holden no ka poʻe ʻoliʻoli kaʻa o Australia. Akā i kēlā lā pōʻeleʻele, hāʻawi ʻo General Motors iā mākou i kahi ʻōlinolino o ka manaʻolana.
Ma waena o nā lono maikaʻi ʻole o ka pani ʻana o Holden, ua paheʻe ka manaʻo o ke kanaka pilikua kaʻa ʻAmelika iā Australia, ʻoiai me nā manaʻo haʻahaʻa ma ke ʻano he hana niche.
Hoʻohui maikaʻi ʻo General Motors Specialty Vehicles (GMSV) i nā mea i koe o Holden me ka hoʻololi kūleʻa o HSV i lilo i mea lawe kaʻa/mea hana hou i ka US (me ka Chevrolet Camaro a me Silverado 2500).
No laila no ke aha i manaʻo ai ʻo General Motors ma Detroit hiki i ka GMSV ke kūleʻa i kahi i hāʻule ʻole ai ʻo Holden? Loaʻa iā mākou nā pane hiki.
Hoʻomaka hou
ʻO kekahi o nā paʻakikī nui loa no Holden i nā makahiki i hala iho nei ʻo ka mālama ʻana i kāna hoʻoilina. ʻO kaʻoiaʻiʻo paʻakikī,ʻaʻole i hiki i ka brand ke mālama i nā koi o ka mākeke a ua nalowale kona kūlana alakaʻi ma ka mākeke. Ua alo ʻo ia i ka hoʻokūkū koʻikoʻi mai Toyota, Mazda, Hyundai a me Mitsubishi a paʻakikī e hoʻomau.
Akā ʻo ka pilikia, ua hoʻokumu ʻo Holden iā ia iho i ka hōʻailona nui loa ma ka ʻāina. Pono e noʻonoʻo i ka hana hana a me ka ʻoihana kūʻai nui ma ka ʻāina. ʻO ka'ōlelo maʻalahi, ua ho'āʻoʻo ia e hana nui loa.
ʻAʻole pono ʻo GMSV e hopohopo no kēia. ʻOiai e hoʻihoʻi hou ana ʻo Walkinshaw Automotive Group (WAG) i ka Chevrolet Silverado 1500 a me 2500 ma Melbourne, ʻaʻole kēia ma kahi kokoke i ka nui o ka hana e pono ai ke kūkulu ʻana i Commodore mai ka wā kahiko.
ʻO ka pani ʻana o Holden i ʻae ʻia i ka hoʻohaʻahaʻa ʻana o ka pūnaewele mea kūʻai aku i koe wale nō nā lumi hōʻike kī nui, e maʻalahi ai ke ola o GMSV e hauʻoli i nā mea āpau.
ʻO kahi mea hou aʻe o ka hoʻololi ʻana mai Holden a i Chevrolet badge (ma ka liʻiliʻi loa i kēia manawa) ʻaʻole ia e lawe i nā ukana. ʻOiai ua aloha ʻia ʻo Holden (a kūpaʻa mau), ua lilo ka Lion emblem i kuleana ma nā ʻano he nui no ka mea ʻoi aku ka kiʻekiʻe o nā manaʻolana ma mua o ka mākeke i hiki ai i ka hui ke hoʻokō.
ʻAʻohe Commodore, ʻaʻohe pilikia
ʻAʻohe wahi i ʻike ʻia ka hoʻoilina a me ke kaumaha o Holden ma kekahi mau hiʻohiʻona ma mua o ka ZB Commodore hou loa. ʻO ia ke kumu hoʻohālike mua loa i lawe ʻia mai me ka papa inoa kaulana, a no laila ua kiʻekiʻe ʻole nā manaʻolana.
ʻAʻole ia e hoʻokele e like me ka Commodore i kūkulu ʻia a kūkulu ʻia, a ʻaʻole ia e kūʻai aku no ka mea ʻaʻole makemake ka poʻe kūʻai i nā sedans a me nā kaʻa kaʻa i ke ala like. He kaʻa ʻohana maikaʻi ka ZB Commodore, akā ʻo ka pono e ʻaʻahu i ka hōʻailona hōʻailona e hōʻeha maoli i kāna hana.
He pilikia kēia ʻaʻole pono ʻo GMSV e hopohopo. Hoʻomaka ka brand me nā hiʻohiʻona Chevrolet, akā hiki ke hāʻawi iā Cadillac a me GMC inā manaʻo ʻo ia e kūpono i ka mākeke. Ma hope o nā mea a pau, aia ke kumu i kapa ʻole ʻia ai ʻo Chevrolet Specialty Vehicles.
I ka ʻoiaʻiʻo, e kū ana ʻo GMSV i ka pilikia kūʻē o ka Commodore i lawe ʻia i ka wā e hoʻolauna ai i ka Corvette hou ma 2021. He papa inoa kaulana ia me ka nui o ka manaʻo, akā e like me ka makemake i hoʻopaʻa ʻia no ke kaʻa haʻuki kiʻiʻoniʻoni a me ka C8 mid-engined hou. Hiki iā Stingray ke hāʻawi i ka GMSV i mea hoʻokūkū supercar ma ke kumu kūʻai hoʻemi. ʻO ke kaʻa koa maikaʻi loa e kūkulu i ka GMSV i nā makahiki e hiki mai ana.
Ka maikaʻi ʻaʻole ka nui
Ua maikaʻi loa ʻo Holden no ka manawa lōʻihi a ʻike ʻia kekahi mea ʻoi aku ma mua o ke alakaʻi ma ke ʻano he ʻanuʻu i hope. Inā 'oe i alaka'i no nā makahiki, 'o ka lua ka 'ike 'ino, 'oiai 'o ia ke 'ano ke kū'ai aku nei 'oe i nā ka'a he nui.
He mau makahiki ma mua o kona make hope ʻana, ua nalowale ʻo ia i kona wahi ma ka piko o nā palapala kūʻai kūʻai o Toyota, akā ʻo ia kekahi o nā hōʻailona he nui i pilikia ʻo Holden.
ʻO ka mea kaulana loa ʻo ka hoʻololi ʻana mai nā sedans nui e like me Commodore i SUVs, i lilo i koho kaulana no nā ʻohana. Ua paʻa ʻo Holden i ka Commodore a ʻaʻole hiki iā ia ke neʻe aku mai ia mea i SUV e like me ka Toyota, Mazda, a me Hyundai hiki.
ʻOiai, ua manaʻo ʻia ʻo Holden e mālama i kona wahi ma lalo o ka papa inoa kūʻai. ʻO kēia wale nō ka mea i hoʻonui i ke kaomi i ka brand a me kāna mau limahana.
Eia hou, ʻaʻole pono ʻo GMSV e hopohopo e pili ana i kāna hana ma ke ʻano o ke kūʻai aku; ma ka liʻiliʻi loa ʻaʻole ma ke ʻano like me Holden. Ua hoʻomaopopo ʻo GM mai ka hoʻomaka ʻana he hana "niche" ʻo GMSV - kūʻai aku i nā kaʻa liʻiliʻi i ka lehulehu lehulehu.
ʻO ka Silverado 1500, no ka laʻana, ʻoi aku ma mua o $ 100, ʻoi aku ma mua o ka pālua o ke kumukūʻai o Holden Colorado. Akā ʻaʻole kūʻai aku ʻo GMSV i nā Silverados e like me Colorados, ʻoi aku ka maikaʻi ma mua o ka nui.
lumi e ulu ai
ʻO kekahi mea maikaʻi ʻē aʻe no ka hoʻomaka hou ʻana o GMSV a me ka manaʻo niche ʻaʻole ia e hopohopo e pili ana i nā māhele mākeke kahi i hoʻokūkū maʻamau ai ʻo Holden i ka emi ʻana. No laila, mai manaʻo e hāʻawi ʻo GMSV i nā hatchbacks a i ʻole nā sedans ʻohana i kēlā me kēia manawa koke.
Akā, ʻike ʻia ka manaʻo e pili ana i ka Silverado a me Corvette i ka wā pōkole, akā ʻaʻole ia he manaʻo he nui ka lumi no ka ulu ʻana. E like me kā mākou i kākau ai ma mua, aia kekahi mau hiʻohiʻona GM ma US i hiki ke loaʻa i Australia.
ʻO ka ikaika o ka mākeke kumukūʻai kūloko ʻaʻole kānalua e noʻonoʻo nui nā luna GM i ka hoʻokuʻu ʻana i nā hiʻohiʻona Cadillac Down Under. A laila aia ka laina kaʻa o GMC a me kāna Hummer uila e hiki mai ana.
