Moolelo o Mazda - Mazda

He aha ka mea e ʻōlelo ai e pili ana iā Mazda? ʻAʻole nui, no ka mea, ʻaʻohe mea e ʻimi i nā kikoʻī o ke ola o kekahi automaker. I kēia manawa, hele a puni kēia brand no ka manawa lōʻihi, ua kāʻei paʻa ʻia i kahi kimono e like me ka geisha, a laila hele i ʻEulopa, hoʻokomo i kahi blouse mini satin me ka neckline a me ke kukui. No laila pehea i hoʻomaka ai kēia moʻolelo holoʻokoʻa?

ʻAʻole paʻakikī ke kuhi he liʻiliʻi nā mea hana kaʻa i hoʻomaka i ka hana ʻana i nā kaʻa, a ʻaʻole ʻokoʻa ʻo Mazda. I ka makahiki 1920, ua hoʻokumu ʻia kahi hui i kapa ʻia ʻo Toyo Cork Kogyo. Akā, he aha kāna i hana ai? Hana kila? Laha la'au? Pahu - i hana ʻia i ka papahele pulu. A ua lawa kēia no ka loaʻa ʻana o ke kālā e hiki ai iā ia ke lawe ʻia me ka hana ʻana i nā kaʻa.

I ka makahiki 1931, ua hana'ia ka ka'a Mazda mua. ʻO ka huina, ʻaʻole ia he kaʻa 66% - he pahu huila ʻekolu wale nō. Ua kūʻai aku ʻo ia i 1960 mau ʻāpana i ka makahiki mua, no laila ua manaʻo mākou e hoʻokuʻu aku. Ua koho ʻia kahi ʻāina kahi e kali ana nā maka ʻakaʻaka no kēlā kaʻa - Kina. 'Oiai ka holomua o ka mua, ko'iko'i ka'a, Mazda i kali lō'ihi, a hiki i 360. Ua loaʻa i ka R4 nā huila 2, kahi ʻenekini 356cc 3.1 liʻiliʻi a me kahi kino i manaʻo ʻia e ka hapa nui o ka poʻe ʻEulopa he ipu geraniums no ka mea he microscopic. ʻO ka poʻe Kepanī, ma ka ʻaoʻao ʻē aʻe, kūpono i loko me ka pilikia ʻole, a ʻo nā ʻāpana liʻiliʻi o ke kaʻa i loaʻa i kahi pōmaikaʻi nui - ʻai wale ʻo 100l / XNUMXkm, ʻo ia ka pōmaikaʻi nui i ka wā o ke ola hou ʻana o ka hoʻokele waiwai Iapana. Eia naʻe, ʻaʻole i hiki mai ke kipi maoli.

E like me kāu e ʻike ai, ʻo Mazda wale nō ka mea hana kaʻa i ka honua e hoʻokolohua ana me nā ʻenekini rotary Wankel. Ua lilo ʻo ia i hoihoi i kā lākou hana i ka makahiki 1961 - ua komo ʻo ia i kahi kuʻikahi me NSU a me Felix Wankel iā ia iho - ma hope o nā mea a pau, ke ola nei ʻo ia i kēlā manawa. ʻO ka pilikia, ʻo ia ka pono e hoʻopau ʻia kēia mau ʻāpana, a ua pau ʻo Felix Wankel i nā hihiʻo a ʻaʻohe manaʻo i ka mea e hana ai me lākou. Ua hana ʻo NSU i ke kaʻa Wankel mua loa o ka honua i ka makahiki 1964, akā ua pōʻino loa ia i aʻo ai nā Kelemania i nā huaʻōlelo hōʻino hou mai ia mea. Ua hoʻoholo ʻo Mazda ʻaʻole e wikiwiki a hana i ka hoʻolālā no nā makahiki, a hiki i ka hopena, i ka makahiki 1967, ua hana ʻia kahi ʻāpana i hiki ke hoʻokūkū hope me nā kaʻa "maʻamau". Ua ʻike ʻia ʻo ia ka lōʻihi a hoʻomaka i kāna hana mua ma kekahi o nā hiʻohiʻona nani loa o ka mea hana, ʻo ka 110S Cosmo Sport. He mea koʻikoʻi ʻo 1967 no ka brand no ke kumu ʻē aʻe - ʻo ia ka manawa i hoʻomaka ai ke kūʻai ʻana o Mazda ma ʻEulopa. Akā he aha ka hope?

I ka makahiki 1972, ua kau ʻo Masayuki Kirihara i ka mokulele a lele i Kelemānia. A ʻaʻole ia he hoʻomaha, ua loaʻa iā ia kahi alakaʻi alakaʻi mai Mazda - e hana ʻo ia i kahi mea kūʻai aku ma laila. Ua liʻuliʻu ʻo ia, akā ua lanakila ʻo ia - a ma muli o ka hoʻokumu ʻana o Mazda iā ia iho ma Kelemānia me ka hoʻomaka ʻana o ka RX-70 i ka hopena o 7s. He mau koho hoʻonohonoho nui kēia kaʻa, ʻaʻole i puhi ka mīkini rotary i ka wahie, akā hoʻopau iā ia i nā hectoliters a ma ka manawa like i hāʻawi i ka leʻaleʻa hoʻokele unearthly. Eia naʻe, ʻaʻole hiki mai ka manawa o nā mea kūʻai maikaʻi loa.

I ka makahiki 80, ua ulu ka ʻoihana kūʻai Kelemania, no laila i ka makahiki 1981 ua hoʻoholo ʻia e wehe i kahi keʻena hou ma Brussels. Ma kahi huaʻōlelo, ua manaʻo ʻia e nānā i nā lima o nā mea hoʻolaha kūʻokoʻa ʻEulopa. A ua nui ka hoʻomalu - ua aloha ka poʻe Kelemania i nā hiʻohiʻona hou 323 a me 626. ʻO ke kūʻai nui ʻana i ke kālā nui, a ʻo ke kālā nui paha he hoʻomaha ma Abu Dhabi a i ʻole ka hoʻomohala ʻana o ka ʻenehana - ʻoi aku ka maikaʻi, ua koho ka brand i ka hope. a ma 1984 ka mea mua i hoʻomaka e kūʻai aku i nā kaʻa me ka catalytic neutralizer. Eia hou, ua hoʻonui ka hui i kāna hale kūʻai ma Hitdorf a hoʻomaka i kahi lawelawe ʻāpana ʻāpana 24-hola. ʻAʻole paʻakikī ke kuhi he hana kūʻai maikaʻi loa kēia - mahalo iā ia, ua ʻoi aku ke kūʻai ʻana o nā kaʻa ma ʻEulopa ma mua o ka pālua i kēia mau makahiki. Eia naʻe, i ka lā XNUMX, ʻaʻole i ʻoi aku ka maikaʻi o nā mea.

ʻAʻole ʻino loa ka hoʻomaka. I ka makahiki 1991, ua lilo ka prototype 787B i hoʻolālā Iapana wale nō i lanakila i nā hola 24 o Le Mans. Eia kekahi, ʻo ka MX-5, ka mea i kali i ka ʻae ʻana o Yamamoto no ka hana ʻana no nā makahiki he 10, ua komo i ka ʻoihana - kahi alanui ʻokiʻoki, liʻiliʻi, kūpono ʻole loa i aloha ʻia e kēlā me kēia kanaka ikaika. Eia naʻe, ʻo ka ʻoiaʻiʻo, ʻo kēia kaʻa he nani. Ua ʻike ʻia, ua hoʻokele kupanaha, loaʻa nā ʻenekini ikaika - ua lawa ia e aloha ʻia e nā ʻōpio, nā poʻe waiwai, a ua lilo ke kumu hoʻohālike i mea kaulana i ka mākeke. Eia naʻe, hāʻule mau ke kūʻai aku o ka brand, no ka mea ʻaʻole lawa nā hanauna hou o nā kaʻa. Ua hoʻoholo ka hui e hakakā i kēia ma ka hoʻonui ʻana i kāna pūnaewele. I ka makahiki 1995, ua wehe ʻo ia i kahi keʻena ʻelele ma Pokukala, ua hoʻololi i ka hana o nā lālā ʻEulopa, a ua hana hope ʻo Mazda Motor Europe GmbH (MME), i hoʻomaka e hana me ke kaua holoʻokoʻa o nā limahana "holo" 8. Me ka ʻoihana logistics, ua mākaukau nā mea āpau no ka hoʻomaka ʻana o ka naʻi ʻana o ʻEulopa. A i ʻole ia i manaʻo ai.

Nui nā hale kūʻai kūʻokoʻa kūʻokoʻa ma ka Old Continent e kūʻai aku ana i nā kaʻa Mazda. Ua loaʻa iā lākou kā lākou hoʻokele ponoʻī, ko lākou kuleana ponoʻī a me ke kofe i ka mīkini kofe, a lākou pū kekahi e kūʻai no lākou iho. Ua hoʻoholo ka hui e loaʻa i kēia mau waiwai kūʻokoʻa i mea e hana ai i kahi pūnaewele nui a ma ka manawa like e hui pū ai i ke kūʻai aku, kūʻai aku, PR a me nā mea ʻē aʻe i ola i kona ola ponoʻī a hiki i kēia manawa. Hoʻomaka ia me ka manaʻo o "Zoom-Zoom" a me ka hana ʻana i nā keʻena hou ma 2000 - mua ma Italia a me Sepania, a i hoʻokahi makahiki ma hope ma Farani, Great Britain a me Suedena. He mea ʻakaʻaka, akā ʻoiai ʻo nā hui kaʻa a pau i aʻa i ʻEulopa a maikaʻi hoʻi, e hoʻāʻo ana ʻo Mazda e hoʻokuʻu i kona mau kuʻekuʻe i waho o ka lehulehu a hiki i ke ala. Eia naʻe, ua hana maikaʻi ʻo ia - 8 poʻe i hoʻomaka e hana ma Mazda Motor Europe GmbH ua ulu aʻe ma mua o 100. ʻAʻole i waena o lākou - ua hoʻolimalima ʻia nā limahana hou, ua wehe ʻia nā keʻena hou ma Austria a me Denmark, ua hoʻokuʻu ʻia nā hiʻohiʻona hou loa. i hōʻike ʻia - ma 2002, ka Mazda 6, i hana ʻia e like me ka manaʻo Zoom-Zoom, a i hoʻokahi makahiki ma hope, ʻo ka Mazda 2, Mazda 3 a me ka RX-8 Renesis kūikawā me kahi engine Wankel ma lalo o ka pā. I loko o kēia huhū o ka hoʻomohala ʻana a me ka hoʻonui ʻana i ʻEulopa, pono e haʻi ʻia kahi kikoʻī liʻiliʻi - ua komo ke kumu hoʻohālike MX-5 i ka Guinness Book of Records ma 2000 ma ke ʻano he alanui kūʻai maikaʻi loa o nā manawa āpau. Maikaʻi, akā ʻauhea ko mākou keʻena Polani?

I kēlā manawa, hiki iā ʻoe ke ʻike i nā kaʻa Mazda hou e holo ana ma ko mākou mau alanui, no laila pono lākou e hele mai i kahi. ʻAe - ma mua wale nō ʻo Mazda Austria i lawe aku i nā kaʻa i nā mākeke o Hema a me Central Europe. Eia kekahi, ua hana ʻo ia i kahi hana maikaʻi loa me ia, ʻoiai ua hoʻonui ʻo ia i ke kūʻai ʻana o ka brand ma 25%. Pono mākou e kali a hiki i ka makahiki 2008 no Mazda Motor Poland, akā he manawa maikaʻi ia - ua kau koke mākou i ko mākou mau lima i nā hanauna hou o Mazda 2 a me Mazda 6 mau hiʻohiʻona i ʻike ʻia i hoʻokahi makahiki ma mua, a me ka mea i hoʻopuka hou ʻia ʻo "Responsible Zoom-Zoom" . he hoʻolālā i loko o nā kaʻa hou i manaʻo ʻia e hōʻemi i ka hoʻohana ʻana i ka wahie a hoʻomaikaʻi i ka palekana. ʻO ka hōʻike Polani a me nā mea ʻē aʻe he nui ma ʻEulopa e hōʻike nei i nā loli e hele mau nei kēia brand i mua o ko mākou mau maka. He mea nui kēia, no ka mea, kokoke i nā hui kaʻa a pau i hala i kēia manawa i ka makahiki i hala. Ke hoʻohana nei ka hui i kēia manawa ma luna o 1600 poʻe ma waena o ka ʻāina a me Mazda Motor Europe, i hoʻomaka me nā limahana 8, aia i kēia manawa ma kahi o 280 mau limahana.