ʻO ka moʻolelo o ka logo Skoda - Skoda
He aha ke ʻano o nā code brand Å? Ua holomua ka brand i kā mākou mākeke no laila he paʻakikī ke ʻike ʻole. ʻO ka poʻe i ʻike ʻole ʻia e nakinaki iā ia a ʻōlelo paha he pōʻai wale nō me kahi mea ʻike ʻole i loko. No laila he aha ia a no hea mai ia? He nīnau maikaʻi!
ʻAʻole like ke ʻano o ka hōʻailona Skoda i kēia lā. Eia kekahi, hiki iā mākou ke ʻōlelo palekana i ka wā mua ua ʻoi aku ka loli a ʻike ʻole ʻia i nā ʻaha mele ma mua o Madonna. Ua hoʻomaka i ka makahiki 1895. A laila ʻaʻole i noʻonoʻo ka mea hana i ka hana ʻana o nā kaʻa - makemake ʻo ia e ʻoluʻolu i nā poʻe me nā kaʻa a me nā kaʻa. No laila, ʻo ka hōʻailona mua he huila kaʻa me nā lau linden i ulana ʻia ma waena o nā waha. ʻOiaʻiʻo, ʻaʻole ia me ka ʻole o ka hōʻailona - ʻaʻole pono e wehewehe ʻia ke kuleana o ka huila, a ua hoʻohālikelike ka lime i ke kumu Slavic o ka brand. I ka minimalism o kēia mau lā, ʻaʻohe mea i loko o ko lākou noʻonoʻo pono e hoʻokuʻu i kahi hōʻailona paʻakikī, akā laila - hiki iā ʻoe ke hoʻopili i kahi hana liʻiliʻi o ke kiʻi i kahi kaʻa a kaʻa. I ka manawa like, ua loaʻa kahi hōʻailona ʻē aʻe - he wahine kāne maikaʻi me kahi scythe a me nā lau linden. ʻO kēia, ma ke ʻano, hōʻike i ke ʻano Art Nouveau.
Ua hiki mai ka manawa no ka hoʻololi ʻana he 10 mau makahiki ma hope mai, i ka makahiki 1905. ʻO ka hōʻailona o Slavia, he huila kaʻa kaʻa ma mua, ua lilo i kēia manawa i ʻai ʻai. Pololei! ʻOiai ma ke ʻano ʻole, ua kapa ʻia ʻo ia ma muli o kona ʻano ʻano a me kona kala. Eia kekahi, ua hoʻolaʻa wale ʻia kēia manawa i nā kaʻa kaʻa. Ma ka ʻaoʻao ʻē aʻe, ua maʻalahi loa ka logo Laurin & Klement, he wahine kikoʻī me kahi scythe, no ka mea ua hoʻoholo ka hui e hele i nā kaʻa. ʻO nā hua mua o nā mea hoʻokumu, i hoʻopili ʻia me nā laurels, i hoʻopau ʻia ma ka hood o ke kaʻa Voiturette A.
Ua loli hou nā mea a pau i ka makahiki 1913. Ua hoʻololi ʻia ka emblem puni honua L&K e kahi hōʻailona oval stylized nui i loaʻa wale nā inoa o nā mea nona - Laurin & Klement. Hiki iā ʻoe ke hālāwai me lākou ma kahi kaʻa G-type a hoʻolaha i ka hōʻailona ma nā ʻāina āpau. Ua hoihoi kēia wā no kekahi kumu ʻē aʻe. Å koda Pilzno — ʻae, aia kekahi hui i lawe iā L&K. I ka wā mua, ʻaʻohe logo i hoʻopaʻa inoa ʻia ʻo Åkoda, no laila ua hoʻohana lākou i nā huaʻōlelo "Å" a i ʻole "Å Z" i loko o ka pōʻai - me ka ʻole o nā mea hoʻonani a i ʻole nā mea hoʻohui. He ʻino ko lākou nānā ʻana no ka mea ua hoʻolaha hou ʻia ke ʻano hoʻolālā i ke kula kindergarten, akā ʻaʻole hiki mai ke kipi maoli.
I ka makahiki 1923, ua ʻike ʻia kahi hōʻailona e hōʻailona maoli ana i ke ala e hele ai ka hōʻailona Åcodes. ʻAʻohe mea i manaʻo ʻia - ʻo kahi India me ka ʻulaʻula, ka ihu i hoʻopaʻa ʻia a me kahi hiʻohiʻona hewa e hele ana i kahi mamao loa. Akā naʻe, ʻaʻole ia e pili ana i ka India ponoʻī, akā e pili ana i kāna mea ma luna o kona poʻo a me kāna mea i pili ai - he kakaka ma lalo o kona lima, nā pua ma hope o kona kua a me kahi uē āna i lawe ai ma ʻAmelika. I ka hopena o 1923, ua hoʻopaʻa inoa ʻia kahi hōʻailona i hoʻohana mau ʻia i kēia mau lā me ka ʻole o nā loli nui - he pua uliuli, ʻēheu, ʻo India paha, i kākau ʻia i loko o ka pōʻai. Me he mea lā ʻaʻole lawa, ua loaʻa iā ia kekahi mea e like me ka maka. ʻO ka mea maikaʻi loa, ʻaʻole ʻike ʻia ka mea nāna i hoʻopuka mai ia manaʻo ʻano ʻē, nāna i ʻae a no hea mai ka manaʻo. ʻAʻole paha mai kahi India uē? Hoʻokahi mea maopopo - paʻa ka logo, ʻaʻole like me ka lua o ka hōʻailona i hoʻokomo ʻia ma hope iki, i ka makahiki 1925. Hōʻike ʻia ka huaʻōlelo gula "Akoda" ma kahi oval uliuli ʻeleʻele a hoʻopuni ʻia e kahi kumu pua gula. Hiki ke ʻike ʻia ma ke code 633, akā ua wehe ʻia i ka makahiki 1934. Ua ʻike ʻia ka pua ʻēheu.
Ua hōʻano mua ʻia ka emblem ʻokoʻa i ka makahiki 1993. He lā koʻikoʻi kēia - loaʻa iā Åkoda nā pilikia kālā, a aia ʻo Volkswagen i ka pōʻeleʻele me ka nui o ka waihona. No kēia, makemake ʻo ia e kaʻana like. Ua lawe ʻia ke code a ua hoʻololi ʻia ka logo - ua pani ʻia ka uliuli i ka ʻōmaʻomaʻo momona, a ua ʻike ʻia ka inoa hou o ka mea kanu - Åkoda Auto - ma ke apo wiwo ʻole. Ma hope o nā mea a pau, ʻaʻole i lōʻihi loa.
I hoʻokahi makahiki ma hope mai, ua hiki ke mahalo i ka hōʻailona hou o ka mea hana, ʻoiai ua liʻiliʻi nā loli - ua lilo ke apo i ʻeleʻele, a ua hoʻololi ʻia ka palapala "Auto" me ka laurel. Eia naʻe, ʻaʻole i makemake ʻia kēia "ʻāpana o ke ʻano" i nā mea a pau o ka hui, no ka mea, ua hoʻololi koke ʻia i "Auto". Eia naʻe, ua mau nā kala hou o ka logo, a ʻo ka mea hope loa, pono e hōʻailona ʻia kahi mokuna hou i ka mōʻaukala o ka brand, ʻoiai ʻo ka kaʻa mua i hana pū ʻia me Volkswagen, Felicja, i ʻike ʻia i nā mea kūʻai kaʻa. ʻOiaʻiʻo, ua hana ʻia ka hoʻolālā logo kūʻokoʻa i ka wā ma mua, akā aia i ka 90s i hoʻomaka ai ka poʻe e noʻonoʻo inā hiki ke kākau hou i ka hōʻailona i loko o nā mea ponoʻī o ka emblem. A he aha - he Mercedes kāna, ʻo Akoda anei? Ua ʻike ʻia ka wahi me ka honua a me ka laulā o ka brand. ʻO kahi'ēheu me ka hāʻawi waiwai a me ka holomuaʻenehana, a me ka pana me ka hana hou a me ka pololei o ka koho i hanaʻia. ʻO ka mea nui ma muli o ka komo ʻana o Volkswagen i ke kikowaena me ka makapō. Aia kekahi maka - noʻonoʻo, a me ka ʻōmaʻomaʻo kala - ka hana ʻana i ke kaiapuni. Aia kekahi mea e hiki iaʻu ke hoʻololi e pili ana i ka logo?
ʻOiaʻiʻo, he mea hana nā stylist. I ka makahiki 1999, ua hōʻoluʻolu ʻia ke ʻano o ka emblem, akā i kēia manawa i ka paʻi paʻi, ua hoʻohui ʻia nā aka, mahalo i lilo ia i mea convex optically. ʻAʻole ʻike ka poʻe āpau i ka makahiki 2005 i hoʻolauleʻa ai ka mea hana i kāna 100th anniversary ma ka mākeke. A aia kekahi mea e hoʻolauleʻa ai - ka hana ʻana o nā kaʻa a me nā kaʻa kaʻa, a laila nā kaʻa, nā pilikia kālā, kahi kāleka hōʻaiʻē me kahi code pin no kahi moʻokāki Volkswagen, a ʻo ka hopena, he kūleʻa nui. Pono e hoʻolauleʻa ʻia kēia, no laila ua ʻike ʻia ka hōʻailona makahiki - he apo ʻōmaʻomaʻo, ua hoʻi nā laurels, a ʻo ka palapala "100 YEARS" i pani i kahi o ka pua ʻēheu. Eia nō naʻe, ʻoi aku ka nui o ke kūʻai aku ʻana o nā kaʻa ma mua o nā noi kūpono. Hoʻomaka ka wā hou i ka hōʻailona hōʻailona i kēia manawa - ma 2011.
Mai Malaki, e hōʻike ʻia ka hōʻailona hou ma ka media kūloko a me waho o ka brand. Ma muli o ka ikaika o nā mea, ʻo ka hōʻikeʻike o kēia lā he minimalism a me nā keiki, ʻo ia ma kahi o: "makuahine" hoʻōho: "mp3" - ua hoʻololi nui ʻia ka logo a maʻalahi. Me he mea lā ua kālai ʻia ka pua ʻōmaʻomaʻo mai ka pā metala, me ka pōʻai chrome lahilahi a puni me nā huaʻōlelo "Å koda" ma luna. A ʻo ka hoʻomaka wale nō ia - mai ka makahiki 2012, e hōʻike ʻia nā hōʻailona hou a pau i kahi hōʻailona kālā hou. ʻAe, ke loli nei ka honua, a ke loli nei ka logo me ia. A noʻonoʻo ua hoʻomaka ia me kahi wahine kāne a me kahi huila kaʻa.
