Hoʻokuʻu ʻo Harley-Davidson i LiveWire, kahi hōʻailona hou o nā kaʻa uila

ʻO LiveWire kahi hōʻailona uila uila hou a Harley-Davidson e wehe ai ma ka International Motorcycle Show ma Iulai 9, 2021.

ʻAʻole lawa ka loaʻa ʻana o hoʻokahi haneli o ka ʻike ma ke ʻano he mea hana kaulana loa ma ʻAmelika Hui Pū ʻIa. Ke hana nei ka brand i nā hana mua i ka hoʻololi ʻana me ka hana ʻana o LiveWire, kāna ʻoihana hou i ʻike i nā kaʻa kaʻa uila āpau. e hoʻokuʻu ʻia ma ka mākeke ma Iulai 8 ma ke ʻano he prelude i kona komo ʻana i ka International Motorcycle Show i kahi lā ma hope. Ua hoʻolaha ʻia i kēia pule i loko o kahi hoʻolaha paʻi, e hōʻike ana i kekahi o nā hiʻohiʻona o kēia hāʻawi hou e kānalua ʻole ai i kāna poʻe hahai.

ʻOiai he inoa kūʻokoʻa ʻo LiveWire, e hana pū ʻo ia me kāna mau hoa hana e hana i nā ʻenehana hou e pili ana i nā kaʻa uila.. ʻO kāna hana ʻana ʻo ia ka hopena o ka noiʻi i hana ʻia e ka brand ma kēia wahi no nā makahiki he nui, me ka manaʻo paʻa e kū i ka hoʻomau mau ʻana o kahi ʻoihana e hoʻomau nei i ke kaiapuni. ʻO ka ʻike i loaʻa iā Harley-Davidson i nā makahiki, i kākoʻo nui ʻia e ka poʻe hahai nui a me nā mea pā, e lilo ia i mea hou i kahi ʻano ʻike mua ʻole no kēia hui i hoʻokumu ʻia ma 1903.

Ma ke ʻano he mea hana, ʻo Harley-Davidson kekahi o nā paionia ma kāna ʻāpana. Hoʻopili ʻia kona mōʻaukala i ka hoʻololi ʻana i nā kūlana koʻikoʻi loa, mai ka Great Depression a hiki i nā pilikia waiwai. kahi i lanakila maikaʻi ai ka brand, e noho mau ana i ke kūlana hanohano e noho nei. . Hoʻohui kēia lā i kahi mokuna hou i kahi moʻolelo lōʻihi o ka hoʻokō, ʻo ia hoʻi kahi hanana hou i ka ʻoihana kaʻa, e neʻe mālie ana i kahi manaʻo hou: mobility.

ʻAʻole i hāʻawi ʻia nā kikoʻī e pili ana i ke kumu hoʻohālike i hōʻike ʻia, akā ua manaʻo ʻia e loaʻa kahi manaʻo kūlanakauhale a loaʻa iā ia nā lumi hōʻikeʻike ma kekahi mau kūlanakauhale i koho ʻia., ma Kaleponi, i hiki i nā mea kūʻai ke ʻono mua i ke ʻano o ka wā e hiki mai ana o nā kaʻa. ʻO LiveWire ma ke ʻano he hōʻailona, e māhele ʻia kāna mau hana ma waena o ʻelua mau kūlanakauhale: Silicon Valley, Kaleponi, a me Milwaukee, Wisconsin, ke kūlanakauhale hoʻokahi kahi i hānau ʻia ai ʻo Harley-Davidson ma mua o hoʻokahi haneli i hala.

Hiki paha iā ʻoe ke hoihoi