ʻAʻole e hoʻi ʻo Datsun i Australia

Ke hoʻomākaukau nei ʻo Nissan i ka brand Datsun no nā makahiki a ua hoʻomohala i nā hiʻohiʻona…

Ua hoʻokumu ʻo CEO Carlos Ghosn i kahi hoʻolālā e hoʻopaʻa i ka hōʻailona hōʻano hou i nā ʻāina e ulu ana, kahi e manaʻo ʻia ai ka ulu nui o nā kūʻai kaʻa kūpono.

E hoʻohālikelike ʻia nā makana i kēlā me kēia mākeke, me ke kumukūʻai a me ka nui o ka mīkini, a e hoʻopaʻa i ka mākeke ulu o nā mea kūʻai kaʻa hou ma nā ʻāina e like me India, Indonesia a me Rusia, kahi e hoʻokomo ʻia ai ʻo Datsun mai 2014, wahi āna.

Ua hāʻawi nā luna i nā kikoʻī he nui, me nā hiʻohiʻona o nā hiʻohiʻona Datsun i loaʻa iā lākou i ka hoʻomohala ʻana. Ua ʻōlelo ʻo Hope Pelekikena Vincent Kobey, ʻo nā Datsuns hou nā kaʻa komo i kēlā me kēia ʻāina, e kuhikuhi ana i nā poʻe kūleʻa "piʻi aʻe" i "manaʻo maikaʻi i ka wā e hiki mai ana."

Ua ʻōlelo ʻo ia e kūʻai ʻia ʻelua mau hiʻohiʻona i loko o ka makahiki mua ma ʻekolu mau ʻāina, a e hāʻawi ʻia kahi laina o nā hiʻohiʻona i hoʻonui ʻia i loko o ʻekolu makahiki.

Ke alo nei ʻo Nissan Motor Co i ka hoʻokūkū koʻikoʻi mai nā mea hoʻokūkū, me nā mea pāʻani Kepani ʻē aʻe e like me Toyota Motor Corp a me Honda Motor Co, ke nānā nei i nā mākeke e kū mai ana me Kina, Mexico a me Brazil. I nā makahiki i hala iho nei, ua kū ka ulu ʻana i nā mākeke paʻa e like me Iapana, ʻAmelika a me ʻEulopa.

Ua hoʻolaha ʻo Ghosn i ka Pōʻalua ma Indonesia e hoʻi hou ana ʻo Datsun, ʻekolu mau makahiki ma hope o ka hōʻailona i kōkua i ka wehewehe ʻana ʻaʻole ʻo Nissan wale nō, akā poina ka ʻoihana kaʻa Iapana ma US a me Iapana. Wahi a Nissan, ua like ka inoa me nā kaʻa liʻiliʻi kūpono a hilinaʻi.

Ua hoʻomaka ʻo Datsun ma Iapana i ka makahiki 1932 a ua ʻike ʻia ma nā lumi hōʻikeʻike ʻAmelika ma mua o 50 mau makahiki i hala. Ua ho'opau'ia ka honua holo'oko'a e ho'omaka i ka makahiki 1981 e ho'ohui i ka laina ma lalo o ka inoa Nissan. Hoʻopuka pū ʻo Nissan i nā hiʻohiʻona Infiniti nani.

Ua ʻōlelo ʻo Tsuyoshi Mochimaru, ka mea loiloi kaʻa ma Mitsubishi UFJ Morgan Stanley Securities, ʻo ka inoa ʻo Datsun e kōkua i ka hoʻokaʻawale ʻana i nā hiʻohiʻona ʻoi aku ka maikaʻi o ka mākeke mai nā hiʻohiʻona Nissan ʻē aʻe.

"ʻO nā mākeke e kū mai ana kahi e ulu ai, akā e kūʻai ʻia nā kaʻa liʻiliʻi ma kahi e emi ai nā palena waiwai," wahi āna. "Ma ka hoʻokaʻawale ʻana i ka brand, ʻaʻole ʻoe e hōʻino i ka waiwai o ka brand Nissan."

Wahi a Nissan, ua hoʻoulu ʻia ka logo Datsun uliuli hou e ka mea kahiko. Ua ʻōlelo ʻo Ghosn ua hoʻomākaukau ʻo Nissan i ka brand Datsun no nā makahiki a ke hoʻomohala nei i nā hiʻohiʻona. Ua hilinaʻi ʻo ia ʻaʻole mamao loa ʻo Nissan ma hope o ka hoʻokūkū.

"He ʻāpana ʻo Datsun o ka hoʻoilina o ka hui," wahi a Ghosn. "He inoa maikaʻi ʻo Datsun."