Ua pani ʻia ka brand kaʻa akamai ma Australia

ʻO nā kaʻa kūlanakauhale liʻiliʻi i hana ʻia e Mercedes-Benz i hoʻomaka ma ke ʻano he mea hou a lilo i mea hōʻailona. Akā, i ka hopena, he kakaikahi ka poʻe i makemake e uku nui aku no kahi "kuʻi kaʻa ʻehā."

ʻO ke kaʻa liʻiliʻi loa o ka honua, ʻo ka Smart ForTwo, e lawe koke ʻia mai ka mākeke ma ka ʻāina no ka mea ʻaʻole makemake ka poʻe Australia e uku hou aku no ka holo ʻana i ke kūlanakauhale.

E hoʻomaka ana ma $18,990, ʻaneʻane like ke kumukūʻai o ke kaʻa Smart e like me ka Toyota Corolla akā he hapalua ke kumu kūʻai a ʻelua mau noho wale nō.

Ma ʻEulopa, kahi kaʻa kaʻa i uku nui ʻia, ua kūleʻa kūʻai ke kaʻa Smart no ka mea ua ʻike ʻia ʻo ia he "scooter ʻehā huila" ma muli o kona hiki ke kaomi i nā wahi paʻa loa.

Ke kūʻai aku nei ma Australia i ka hāʻule manuahi mai ka piʻi ʻana i ka makahiki 2005.

Hoʻokumu mua ʻia e ka ʻoihana hui ma waena o ka mea kiaʻi kiaʻi ʻo Swatch a me ka mea hana kaʻa ʻo Mercedes-Benz, ʻoi aku ka lōʻihi o ka Smart ma mua o ka laulā o ka hapa nui o nā kaʻa a hiki ke hoʻopaʻa pololei i ke ala ala.

Akā, aia nā kūʻai ma Australia i ka hāʻule manuahi ma hope o ka piʻi ʻana i ka makahiki 2005; Ua nawaliwali loa ka noi a ua neʻe wale nā ​​kauoha kaʻa ma ka pūnaewele ma Iune 2013.

I ka huina, ua kūʻai ʻia nā kaʻa Smart 22 i kēia makahiki ma kahi mākeke e hōʻike ana i nā hōʻailona o ka hoʻihoʻi.

Hōʻalo ka poʻe kūʻai i ka hoʻonā kaʻa kaʻa pint

Ke piʻi nui nei nā kūlanakauhale a me nā kaona o Australia, ke haʻalele nei nā mea kūʻai aku i ka hopena kaʻa kaʻa pint.

"Ua hana nui mākou i ka mālama ʻana i ke kaʻa Smart, akā ʻaʻole lawa ka poʻe Australia e kūʻai mai ia i ka nui e pono ai e hoʻokō," wahi a ka ʻōlelo a Mercedes-Benz Australia ʻo David McCarthy. "He mea pōʻino, akā ʻo ia ke ʻano."

I loko o nā makahiki 4400 mai ka makahiki 12, ua kūʻai ʻia aku ma luna o 2003 mau kaʻa Smart ma Australia, me 296 Smart Roadsters mai 2003 a 2006 a me 585 ForFour ʻehā puka hatchbacks mai 2004 a 2007.

I kēia lā, ua kūʻai ʻia aku ka 3517 o nā kaʻa Smart ForTwo kaulana loa ma Australia ma mua o ʻelua mau hanauna hoʻohālike.

Ua ʻōlelo ʻo Mercedes-Benz e hoʻomau ʻo ia i ka hāʻawi ʻana i nā lawelawe a me nā ʻāpana no nā kaʻa Smart i kūʻai ʻia ma Australia a he mau mahina ʻelua o ke kūʻai ʻole ʻia.

Ua ʻōlelo ʻo Mr McCarthy: "ʻO nā mea kūʻai aku ʻo Mercedes-Benz ... e hoʻomau i ka lawelawe a kākoʻo i ka laina Smart."

Ke haʻalele nei i ka puka no ka hiki ke hoʻi i ka manawa ma hope, ua hoʻohui ʻo ia: "E hoʻomau ʻo Mercedes-Benz Australia i ka nānā ʻana i ka hiki o ka brand Smart ma ka mākeke."

ʻO ka mea hoʻohenehene, hiki mai ka lono o ka make ʻana o Smart ma Australia ma hope o ka hoʻolaha ʻana o ka hui i kahi hiʻohiʻona hou loa ma ʻEulopa e pane ana i nā ʻōlelo hoʻohewa o ke kaʻa o kēia manawa a e loaʻa paha ka hoʻohana ākea ʻana i ka hoʻohana nui ʻana i ka lumi o loko a me ka hoʻokele kaʻa. I kēia manawa ʻaʻole ʻo ia e hele i Australia.

Ua ʻōlelo ʻo Mercedes-Benz he hapa nui o nā mea kūʻai mai Smart ForTwo ma Australia nona kekahi o kāna $200,000 hae hae S-Class limousines.

Ua kaulana ka Smart mua no ka hoʻohana ʻia ʻana ma ke ʻano he kaʻa kaʻa kaʻa hou i hōʻike ʻia ma ke kiʻiʻoniʻoni ʻo The Da Vinci Code ma ke ʻano he kaʻa kaʻa, a ua kauoha ʻo Mercedes-Benz i ka mea hoʻolālā hana ʻAmelika ʻo Jeremy Scott e hana i kāna kaʻa moeʻuhane Smart, kahi āna i kau ai. nā ʻēheu nunui.

Ua huki pū ka kaʻa Smart i nā mea kūʻai waiwai. Ua ʻōlelo ʻo Mercedes-Benz he hapa nui o nā mea kūʻai mai Smart ForTwo o Australia kekahi o kāna mau limousines S-Class hae $200,000 a hoʻohana i ka Smart ma ke ʻano he kaʻa lua.

ʻO ka pani ʻana o ka brand Smart ma ka ʻāina kahi hōʻailona ʻē aʻe o ka ʻoki ʻana i ka mākeke kaʻa hou o Australia.

I ka makahiki i hala, ua pani ʻia ka brand Opel mai Kelemania ma hope o 11 mau mahina, a ma 2009, ua hoʻopau ka brand Cadillac mai ka US i kāna hoʻolaha ʻana ma Australia i ka hola 11 ma hope o ka hāʻawi ʻia ʻana o nā mea kūʻai aku a lawe ʻia nā kaʻa.

ʻOi aku ma mua o 60 mau kaʻa kaʻa e hoʻokūkū nei no 1.1 miliona mau kūʻai makahiki ma Australia - hoʻohālikelike ʻia me 38 mau māka ma US a me 46 ma Western Europe e kūʻai aku ana ma mua o 15 mau manawa e like me Australia.

paheʻe kūʻai kaʻa akamai

2014: 108

2013: 126

2012: 142

2011: 236

2010: 287

2009: 382

2008: 330

2007: 459

2006: 773

2005: 799

2004: 479

2003: 255