20 mau mea kupaianaha ma hope o ka moʻolelo kaʻao Toyota

He pā kā Toyota a me nā hoa paio. Akā ʻaʻole hiki i ka hope ke hōʻole i ka ʻoihana Kepani kekahi o nā mea hana kaʻa nui i ka mōʻaukala. Eia he 20 mau mea hoihoi e wehewehe ana i ka hōʻea ʻana o kahi papa hana ʻohana liʻiliʻi i ka noho honua ʻana.

I ka hoʻomaka he lole

ʻAʻole like me nā hui kaʻa ʻē aʻe, ʻaʻole hoʻomaka ʻo Toyota me nā kaʻa, nā kaʻa, a me nā kaʻa ʻē aʻe. ʻO kāna mea hoʻokumu, ʻo Sakichi Toyoda, i hoʻokumu i kahi hale hana ulana ma 1890. Ua akahai nā makahiki he ʻumi, a hiki i ka makahiki 1927 ua haku ka hui i ka loom akomi, kahi patent i kūʻai ʻia ma UK.

ʻAʻole ʻo Toyota kona inoa.

ʻAʻole ʻo Toyota ka ʻohana nāna i hoʻokumu i ka hui, akā ʻo Toyota Da. Ua hoʻololi ʻia ka inoa i euphony a ma waho o ka manaʻo hoʻomanaʻo - ma ka huaʻōlelo Japanese syllabary alphabet "katakana" ua kākau ʻia kēia mana o ka inoa me ʻewalu palaki, a ʻo ka helu 8 ma ka moʻomeheu Hikina e lawe mai i ka pōmaikaʻi a me ka waiwai.

Alakaʻi ʻo Imperialism iā ia i nā mīkini

I ka makahiki 1930, ua make ka mea nāna i hoʻokumu i ka hui, ʻo Sakichi Toyoda. Ua hoʻoholo kāna keiki ʻo Kiichiro e hoʻokumu i kahi ʻoihana kaʻa, ʻoi aku ka nui o ka hoʻokō ʻana i nā pono o ka pūʻali koa Iapana i kāna mau kaua lanakila ma Kina a me nā wahi ʻē aʻe o Asia. ʻO ke kumu hoʻohālike mua ka Toyota G1 kalaka, hoʻohana nui ʻia no ka hana kaua.

ʻAihue ʻia kāna kaʻa mua

E like me nā mea hana ʻAsia, ua hoʻomaka ʻo Toyota e hōʻaiʻē i nā manaʻo mai waho aku. ʻO kāna kaʻa mua, ʻo Toyota AA, he hoʻohālike maoli nō ia o ka American DeSoto Airflow - Ua kūʻai ʻo Kiichiro i ke kaʻa a lawe i ka home e wehe a nānā pono ʻia. Hoʻopuka ʻia ʻo AA i kahi moʻo liʻiliʻi loa - he 1404 mau ʻāpana wale nō. I kēia mau lā, ua ʻike ʻia kekahi o lākou, 1936, i loko o kahi hale ʻai ma Rusia (kiʻi ʻia).

Na ke Kaua Kōlea i hoʻopakele iā ia mai ka panakalupa

Ma hope o ke Kaua Honua II, ua ʻike ʻo Toyota iā ia iho i kahi kūlana paʻakikī, a ʻo ka Landcruiser mua, i hoʻokomo ʻia ma 1951, ʻaʻole i hoʻololi nui i kēia. Eia naʻe, ʻo ka puka ʻana o ke Kaua Korea i alakaʻi i nā kauoha he nui no ka US Army - ua lele ka hana kaʻa mai 300 a ʻoi aku ma mua o 5000 i kēlā me kēia makahiki.

Hana ʻia he 365 mau hana ma USA

ʻO nā pilina hana maikaʻi me ka pūʻali koa US i hoʻowalewale iā Kiichiro Toyoda e hoʻomaka i ka lawe ʻana aku i nā kaʻa i ʻAmelika Hui Pū ʻIa i 1957. I kēia lā ua hana ka hui i nā hana 365 ma United States.

Hānau ʻo Toyota i ka kaʻao o "ka maikaʻi Kepanī"

I ka wā mua, ua mamao loa nā mea hana kaʻa mai ka Land of the Rising Sun mai ka moʻolelo "Japanese quality" - ma hope o nā mea a pau, ʻaʻole kūpono nā kumu hoʻohālike mua i lawe ʻia i ʻAmelika Hui Pū ʻIa a ʻakaʻaka nā ʻenekinia GM i ka wā i wehe ʻia ai lākou. Ua hoʻololi nui ʻia ma hope o ka hoʻokomo ʻana o Toyota i ka mea i kapa ʻia ʻo TPS (Toyota Production System) i ka makahiki 1953. Hoʻokumu ʻia ia ma ke kumu o "jidoka", ʻo ia hoʻi, i unuhi ʻia mai ka ʻōlelo Kepanī, ʻo ia hoʻi "kanaka automated". ʻO ka manaʻo ʻo kēlā me kēia limahana e lawe i ke kuleana kiʻekiʻe a loaʻa iā ia kāna kaula ponoʻī, hiki ke hoʻōki i ka conveyor holoʻokoʻa inā kānalua i ka maikaʻi. Ma hope o 6-7 mau makahiki, e hoʻololi kēia kumukānāwai i nā kaʻa Toyota, a i kēia lā ua ʻae ʻia e nā mea hana āpau a puni ka honua, ʻoiai i nā pae like ʻole.

ʻO ke kaʻa kūʻai maikaʻi loa ma ka mōʻaukala - Toyota

I ka makahiki 1966, ua hoʻolauna ʻo Toyota i kāna kumu hoʻohālike ʻohana hou, ʻo Corolla, he kaʻa haʻahaʻa me ka mīkini 1,1-lita i hala ma nā hanauna he 12 mai ia manawa a kūʻai aku ma kahi o 50 miliona mau ʻāpana. ʻO ia ke kumu kūʻai maikaʻi loa ma ka mōʻaukala, e lanakila ana i ka VW Golf ma kahi o 10 miliona mau ʻāpana. Hele mai ka Corolla ma nā ʻano āpau - sedan, coupe, hatchback, hardtop, minivan, a me nā mea hou aku a hiki i kahi crossover.

Koho ʻo Emperor iā Toyota

Aia kekahi mau makamae premium ma Iapana, mai Lexus, Infiniti a me Acura a i nā mea kaulana ʻole e like me Mitsuoka. Akā ua koho lōʻihi ka mōʻī Iapana i kahi kaʻa Toyota, ka Century limousine, no kāna lawe ponoʻī. Ke hoʻohana nei ʻo ia ke kolu o ka hanauna, ʻo ia hoʻi, me kahi hoʻolālā conservative, he kaʻa hou loa ia me kahi kaʻa hybrid (ka uila uila a me 5-lita V8) me 431 horsepower. ʻAʻole hāʻawi ʻo Toyota i ka Century i nā mākeke ʻē aʻe - no Iapana wale nō.

Crossover mua

Hiki ke hoʻopaʻapaʻa pau ʻole e pili ana i ke kumu hoʻohālike crossover ka mea mua i ka mōʻaukala - ʻo nā hiʻohiʻona ʻAmelika ʻo AMC a me Ford, ʻo ka Russian Lada Niva a me Nissan Qashqai i koi i kēia. Ua hoʻokomo maoli ke kaʻa hope i ke ʻano o kēia manawa no kahi crossover, i hoʻolālā mua ʻia no ka hoʻohana ʻana i ke kūlanakauhale. Akā ma kahi o ʻelua mau makahiki ma mua, ua ʻike ʻia ka Toyota RAV4 - ʻo ka SUV mua me ke ʻano o kahi kaʻa maʻamau ma ke alanui.

Kaʻa Hollywood punahele

I ka makahiki 1997, ua hoʻolauna ʻo Toyota i ka kaʻa hybrid mua loa, ʻo Prius. He ʻano hoʻolālā maikaʻi ʻole kona, ʻano ʻano ala ʻoluʻolu a me kahi loko ʻoluʻolu. Akā, he hana hoʻonaʻauao maikaʻi loa ia a he koi no ka noʻonoʻo ʻana i ke kaiapuni, e koi ana i nā mea kaulana Hollywood e laina no ia. ʻO Tom Hanks, ʻo Julia Roberts, ʻo Gwyneth Paltrow lāua ʻo Bradley Cooper kekahi o nā mea kūʻai aku, a ʻo Leonardo DiCaprio i loaʻa i ʻehā (pehea ka hoʻomau ʻana o kēlā nīnau ʻokoʻa). I kēia lā, ʻoi aku ka nui o nā hybrids, mahalo nui i ka Prius.

Wai Silencer

Akā naʻe, ʻaʻole makemake ka poʻe Kepani e hoʻomaha i kā lākou laurels me ka Prius. Mai ka makahiki 2014, ua kūʻai aku lākou i kahi kumu hoʻohālike e pili ana i ke kaiapuni - ʻoiaʻiʻo, ʻo ka kaʻa mua i hana nui ʻia ʻaʻohe mea ʻino ma mua o ka wai inu. Hoʻohana ʻia ka Toyota Mirai e ka hydrogen fuel cell a ua kūʻai aku ʻoi aku ma mua o 10 mau ʻāpana, aʻo nā mea hoʻokūkū mai Honda a me Hyundai e noho mau i ka moʻo hoʻokolohua wale nō.

Ua hana pū ʻo Toyota iā Aston Martin

Ua hoʻokumu nā kūlana emission ʻEulopa i nā absurdities he nui i hala i nā makahiki. ʻO kekahi o nā mea leʻaleʻa ka hoʻololi ʻana o kahi Toyota IQ liʻiliʻi loa i kumu hoʻohālikelike ... Aston Martin. I mea e hōʻemi ai i nā mea i lawe ʻia mai kā lākou mau ʻauwaʻa, ua lawe wale ka poʻe Pelekania i ka IQ, a pepehi ʻia me ka ʻili makamae, a kapa hou ʻia ia Aston Martin Cygnet a ua pākuʻi ʻia ke kumukūʻai. ʻO ka maʻamau, ʻaneʻane zero ka kūʻai aku.

ʻO ka ʻoihana kaʻa kiʻekiʻe loa ma ka honua

No nā makahiki he nui, ʻo Toyota ka ʻoihana kiʻekiʻe loa o ka honua ma ka mākeke kapikala nui loa o ka honua, a pāpālua hoʻi o Volkswagen. ʻO ka piʻi ʻana o ke kuhi manaʻo ma nā ʻāpana ʻo Tesla i nā mahina i hala iho nei i loli i kēia kūlana, akā ʻaʻohe mea nānā koʻikoʻi e manaʻo i nā kumukūʻai o kēia manawa o ka hui ʻAmelika e noho paʻa mau. A hiki i kēia manawa, ʻaʻole i loaʻa iā Tesla kahi loaʻa kālā makahiki, ʻoiai ʻo Toyota e hana mau ana i $ 15-20 biliona.

ʻO ka mea hana mua me 10 miliona mau pūnaewele i kēlā me kēia makahiki

Ua ʻae ka pilikia kālā 2008 i ka Toyota e loaʻa hope iā GM ma ke ʻano he mea hana kaʻa nui ma ka honua. I ka 2013, lilo ka Kepani i hui mua i ka mōʻaukala e hana ma luna o 10 miliona mau kaʻa i kēlā me kēia makahiki. I kēia lā Volkswagen kūlana mua ma ke ʻano he hui, akā ʻaʻole hiki ke kiʻi ʻia ʻo Toyota no kēlā me kēia mīkini.

Hoʻolilo ʻo ia i $ 1 miliona i ka noiʻi ʻana ... hoʻokahi hola

ʻO ka ʻoiaʻiʻo o ka Toyota ma ke poʻo kiʻekiʻe no kekahi mau makahiki he nui i pili pū me ka hoʻomohala koʻikoʻi. I kahi makahiki maʻamau, hoʻolilo kahi hui ma kahi o $ 1 miliona i hoʻokahi hola i ka noiʻi. Ke paʻa nei ʻo Toyota i kēia manawa ma mua o hoʻokahi tausani mau patent global.

Noho lōʻihi ʻo Toyota

ʻO kahi noiʻi mai kekahi mau makahiki i hala aku nei ua ʻike ʻia ke neʻe nei he 80% o nā kaʻa Toyota āpau i kā lākou 20 mau makahiki. ʻO ke kiʻi ma luna aʻe ka haʻaheo o ka hanauna lua o ka makahiki 1974 Corolla a mākou i ʻike ai e neʻe ana i ke kaona ʻo Kukush i kēia hoʻoilo.

No ka ʻohana ka ʻohana

Me ka nui o ka pālākiō, noho ʻo Toyota ka ʻoihana ʻohana like a Sakichi Toyoda i hoʻokumu ai. ʻO kā CEO ʻo Akio Toyoda (kiʻi ʻia) kāna mamo ponoʻī, e like me nā luna ma mua.

Toyota Empire

Ma waho aʻe o ka inoa o ka inoa like, hana pū ʻo Toyota i nā kaʻa ma lalo o nā inoa Lexus, Daihatsu, Hino a me Ranz. Loaʻa iā ia ka laikini Scion, akā ua oki ka hana ʻana ma hope o ka pilikia kālā hope loa. Hoʻohui ʻia, he 17% ʻo Toyota o Subaru, 5,5% o Mazda, 4,9% o Suzuki, i komo pū i loko o nā hui like pū me nā hui Kina a me PSA Peugeot-Citroen, a ua hoʻonui i ka launa pū me BMW no nā papahana hoʻomohala hui pū.

Aia kekahi kūlanakauhale Toyota ma Iapana

Aia ke keʻena nui o ka hui ma Toyota, Aichi Prefecture. A hiki i ka makahiki 1950, ʻo ia ke kūlanakauhale liʻiliʻi o Koromo. I kēia lā, 426 poʻe e noho nei ma ʻaneʻi - aneane like me Varna - a ua kapa ʻia ʻo ia ma muli o ka hui nāna i kūkulu.